Buffalo Wilds Wings partners with BetMGM for sports gaming experience

5 September 2019

(PRESS RELEASE) -- Buffalo Wild Wings is joining forces with MGM Resorts International and its sports betting venture, Roar Digital, for a multi-year partnership – a first-of-its-kind alignment between a national sports bar and a gaming leader. In accordance with applicable regulatory requirements, the partnership will deliver sports gaming experiences at a national scale inside Buffalo Wild Wings through MGM's digital gaming platform, BetMGM. In addition, the deal is expected to spawn collaborations inside MGM properties and sportsbooks, including a new Buffalo Wild Wings sports bar slated to open at Mandalay Bay in 2020. Roar Digital is the 50/50 venture established in July 2018 between MGM Resorts International and GVC Holdings.

While the strategic alignment between these industry leaders is focused on capitalizing on future opportunities as states continue to pass sports betting legislation, consumers will begin to experience BetMGM at Buffalo Wild Wings as early as this week. The partnership kicks off today with a free-to-play football game available nationwide. Plans also include a sports betting test program in New Jersey later this year with the goal of expanding to additional states as legislation is passed.

"Our partnership with Buffalo Wild Wings is an important development in MGM and Roar's position as the leader in sports entertainment and betting," said MGM Resorts Chairman and CEO Jim Murren. "With more than 1,200 sports bars across the country, Buffalo Wild Wings is firmly established as a 'go-to' venue for sports viewing in all of its markets. Adding access to MGM's world-class properties and the BetMGM mobile app will create unique customer experiences and redefine how fans enjoy sports."

"As the largest sports bar in the country, Buffalo Wild Wings has the opportunity to pioneer sports gaming experiences for fans, and we are taking the first critical step on that journey through our partnership with BetMGM," said Lyle Tick, President, Buffalo Wild Wings. "This is a landmark relationship between two preeminent experience brands that puts us in a position to innovate the current sports watching experience to bring the best of sports gaming to our guests."

In-Restaurant Gaming: Nationwide Free-to-Play Game via BetMGM and New Jersey Sports Betting Tests
The first consumer-facing product to come from this partnership is Picks and Props, a free-to-play, mobile-only football game available nationwide starting today when the pro football season kicks off. The game offers a seamless sports betting-like experience with no stakes attached. Players have the opportunity to win prizes like trips to Las Vegas to place a parlay bet for the Big Game that could pay out at $1 million or to Borgata Hotel Casino and Spa in New Jersey to compete in the first BetMGM sports betting competition. To play Picks and Props, simply download the Buffalo Wild Wings Blazin' Rewards app, then make game picks based on the spread, answer prop questions and choose top fantasy performers for the week. While fans can play anywhere, they must check in at a Buffalo Wild Wings sports bar between Thursday and Sunday to be eligible for prizes.

Buffalo Wild Wings and BetMGM also will collaborate on a sports betting test program in New Jersey later this year. The program will give consumers exclusive perks, such as enhanced odds and free bets, when the BetMGM app is accessed inside Buffalo Wild Wings. Buffalo Wild Wings and BetMGM aim to expand the program to additional states as legislation allows.

Future Experiences
Buffalo Wild Wings and BetMGM will deliver a variety of additional consumer-facing initiatives as the partnership develops over time, including:
  • Buffalo Wild Wings sports bars across the country will begin showcasing custom sports book content on TV screens inside the sports bars, featuring live odds provided by BetMGM.
  • At least three new Buffalo Wild Wings sports bars are expected to open within MGM properties or in partnership with BetMGM as additional states come online – the first is expected to open in mid-2020 inside Mandalay Bay, which is adjacent to the site of the new Las Vegas pro football stadium.
Adam Greenblatt, CEO, Roar Digital, said, "Buffalo Wild Wings is a perfect complement to our best-in-class sports betting and iGaming products as they are leaders in serving up exciting and innovative game day experiences. This multi-year relationship will strengthen as states adopt sports betting regulations, with strategies already in place to drive customer adoption, engagement and loyalty."

The partnership will be supported by co-marketing initiatives from Buffalo Wild Wings and BetMGM including joint efforts across digital and social media platforms.

Related Links
MGM Resorts International Gaming Vendor Information
Borgata Hotel Casino and Spa Details

Featured Vendors
OCR - Online Casino Reports
AmericanChecked
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
House Tech Ads
Top One Tech Limited
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Casino Trac - Table Trac, Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
Casino Trac - Table Trac, Inc.
CasinoTrac™ is a full CMS platform, operating in 225 locations, across 13 countries, since 1995.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 14-16, 2023 in Tulsa!
Goldfinger Monitors
Sunkist Graphics, Inc.
Goldfinger Monitors
Innovative touch-screen solutions - vibrant lighting, high-def imagery, bright, bold colors
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino City Press
Talisman Group Creators of EZ Baccarat
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Casino Network
GamblersPick
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Acres Manufacturing
Global Gaming Expo (G2E)
Acres Manufacturing
Cashless Loyalty & Bonusing in a Single Mobile App
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Casino Schedule Ease
Patriot Gaming & Electronics, Inc.
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Patriot Gaming & Electronics, Inc.
Patriot Gaming…Parts is what we do. Visit us: www.patriotgaming.com
New Level Radio
Betson Imperial Parts & Service
New Level Radio
Your Casino. Your Music. Your Message.
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
TribalHub
Slot Machines Unlimited
TribalHub
24th Annual TribalNet Conference Sept 18-21, 2023 Town & Country Resort, San Diego, CA
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience


Your Guide to 14,818 Gaming Industry Suppliers