Casino Kings set for catalogue expansion

20 February 2020

(PRESS RELEASE) -- Online slots and casino site, Casino Kings, is preparing an enhanced games portfolio following ICE Totally Gaming 2020.

This is the fourth consecutive year that Casino Kings has announced such an expansion. Following the ICE expo in 2019 Casino Kings included a series of slots in its games portfolio that were launched at the showpiece. The popular online slots provider announced the inclusion of Microgaming’s Lara Croft: Temples and Tombs in its 2019 slate, along with another Microgaming flagship release, Agent Jane Blonde Returns. Other games Casino Kings included in its releases launched at ICE 2019 included NetEnt’s Ozzy Osborne and Conan, plus Ecuador Gold from ELK Studios.

The ICE Totally Gaming expo is the gambling industry’s showpiece event each year. The expo takes place at the Excel Centre, London, and features displays and trade stands from over 600 solutions across the gambling industry, both online and offline. The event runs over three days in February, with this year’s expo running from February 3-5th 2020 and attracting over 35,000 industry professionals.

Delegates from online casinos across the world descend on ICE to experience slots developers’ latest releases, engage and meet with clients and secure deals for distribution. Casino Kings is one such casino house, sending a delegation from its head office to experience first hand top slots and casino games releases with a view to launching them across the site as they are released throughout the year.

By once more slating releases launched at ICE Totally Gaming Casino Kings sets precedent for future catalogue expansions. Securing further releases launched at the online gaming showpiece in its catalogue for 2020 it ensures delivery of an exciting slots portfolio for its customers for the coming year.

Casino Kings Marketing Manager, Nathan Howes, confirms that this catalogue expansion is not the only exciting uplift the site’s customers can look forward to in 2020.

“We are constantly evolving the site and our casino and slots catalogue offering,” says Howes. “We know to stand still in this industry is to stagnate, which is why we are also set to refresh the Casino Kings website both front and back end. Customers can look forward to easier navigation in the dashboard and more tailored content, including video game reviews and how-to-play pages.”

This is not the first site modernization that Howes has overseen at Casino Kings. In 2017 the site invigorated its offering with an expansion of its online slots and casino games portfolio as well as a full HTML5 brand refresh for landing customers as well as back end users. That update included the increase use of graphics and more prominent placement of winner information. The scheduled restructure will include high resolution images, which will be complemented by more comprehensive and related text. The site will also see the return of its industry-related blog posts that offer online gamers up-to-date gaming information aiming to increase customer knowledge and satisfaction and cement Casino Kings’ position as a talked-about gaming house at the heart of the online casino industry.

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