Conference Focuses on Casino Marketing

16 June 2004

LAS VEGAS – (PRESS RELEASE) -- Marketing is the creative force that
drives the casino industry's phenomenal growth. Now, for the first time,
casino marketers have their own conference: "Casino Marketing 2004: The
National Conference," which will be held July 25-27, 2004, at the Rio All-
Suite Hotel and Casino in Las Vegas. This first-of-its-kind conference, co-
produced by Raving Consulting and Ascend Media Gaming Group, will address
specific marketing issues facing casino operators in national and regional
gaming markets.

"This experts-sharing-with-experts conference is long overdue for casino
marketers," says Dennis Conrad, Raving Consulting president and conference
coordinator. "It will provide one-of-a-kind information, strategies and
networking for senior level gaming professionals. The format will allow for
educational and engaging presentations from some of the most respected
marketing minds in the industry, followed by frank discussions and hard-
hitting questions."

The conference features three diverse keynote presentations. Tom Bedell,
CEO of a major international sporting company, will reveal how he created the
"biggest and best" from a "mom and pop" start. Marilyn Winn, Senior Vice
President of Harrah's Las Vegas Operations, will deliver a luncheon keynote
address on "Current Marketing Challenges of the North American Gaming
Industry." Ginny Shanks, Senior Vice President of Acquisition Marketing for
Harrah's, will provide the opening night keynote on July 25.

John Romero will receive the first-ever Lifetime Achievement Award in
casino marketing. Romero will be recognized at an awards breakfast July 26 for
contributing a lifetime of casino marketing wisdom during his more than four
decades in the industry.

The conference lineup is equally diverse and rewarding. "The Harrah's
Roundtable" will feature a panel of senior Harrah's marketing executives
discussing that market leader's success. Two separate sessions titled "Gaming
Across North America: Regional Marketing Reports," will feature 15 different
gaming executives discussing marketing trends and innovations in their
respective regions. Other panels include discussions on customer service,
advertising, cutting-edge marketing technology and corporate marketing. And
Raving President Dennis Conrad will unveil his seventh annual "Best (And
Worst) Casino Promotions of the Year" list.

Several hundred top marketing professionals from across the country and
Canada, representing commercial, tribal, local and mega-casinos, are expected
at this inaugural event. This marks the second partnership between Reno-based
Raving Consulting and Ascend Media Gaming Group, the gaming industry's
business-to-business media leader. The two teamed up in February to present
the highly successful Northern Nevada Gaming Summit in Reno.

Registration is now open. View the full lineup and register online at
http://www.casinomarketing2004.com . Save $100 by registering no later than
July 2.


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