Convention Authority Seeking to Halt Drug Ads

9 August 2006

LAS VEGAS, Nevada -- The Las Vegas Convention and Visitors Authority board said Tuesday it will formally oppose a local drug company's quest to trademark the phrase "What happens in Vegas does not always stay in Vegas."

Samaritan Pharmaceuticals last summer applied to federally register the phrase to promote its research-stage medical products, as well as Southern Nevada's biotech industry.

Because Samaritan's phrase is similar to the "What happens here, stays here" slogan used by the authority, however, board members authorized legal counsel Luke Puschnig to take action against Samaritan.

The authority has spent nearly $115 million to promote "What happens here, stays here" on a national level, and several board members were incensed last month when told of Samaritan's application, largely because the company's research reportedly involves treatment for AIDS patients.

Authority leaders worried that widespread public exposure to Samaritan's slogan could imply that visitors who indulge in sexual activities in Las Vegas will be infected with a deadly disease.

Samaritan Chief Financial Officer Eugene Boyle contends his company's trademark applications would highlight that efforts are under way to develop life-saving drugs in a place known largely for its casinos.

Authority executives recently met with Samaritan to discuss potential compromises, but Puschnig said Tuesday the company refused to withdraw its applications.

In a written statement, Samaritan president Janet Greeson said her company offered to assign its trademark, if federally approved, to the authority in exchange for a license to use "What happens in Vegas does not always stay in Vegas" in upcoming ads.

But Puschnig told the board his staff believes any outside uses would be "detrimental to the destination."

The fight will now shift to the United States Patent and Trademark Office in Washington, D.C., where Puschnig said legal costs associated with the trademark challenge could approach $100,000.

Samaritan was formed 12 years ago and became a public company in October 1997. It employs 10 people locally at its headquarters on Convention Center Drive, less than a mile from the authority's offices at the Las Vegas Convention Center.

Multiple local critics dismissed Samaritan's application as a publicity stunt by a company that has reported losses of nearly $35 million since its inception, according to documents filed in May with the Securities and Exchange Commission.

No Samaritan product has been approved for commercial production, SEC documents show.


Related Links


Copyright GamingWire. All rights reserved.
Featured Vendors
TDN Money Systems
Gaming Tickets, Inc.
TDN Money Systems
Cage, cash/chip handling experts representing CountR, ARCA, AccuCASH, Fujitsu & NCR
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
.Dot-iGaming.com
Slot Machines Unlimited
.Dot-iGaming.com
Fully loaded advanced casino platform. One time (low) fee, 100% your property, start now!
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Casino Network
Casino City Press
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Broadband Hospitality
TOP ONE TECH LIMITED
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Rymax Marketing Services, Inc.
RSA Executive Search
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
RSA Executive Search
A Boutique Search firm specializing in the Recruitment of Hospitality and Gaming Entrepreneurs
AmericanChecked
TribalHub
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
TribalHub
22nd Annual TribalNet Conference & Tradeshow Nov 8-11, 2021 Gaylord Texan Resort, Grapevine TX
Betson Imperial Parts & Service
Oklahoma Indian Gaming Association (OIGA) Conference
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Kallop
DFI
Kallop
Reward every player like a VIP with luxury exclusive brands at affordable prices
DFI
The latest industry tech in slot and VLT motherboards, embedded systems, industrial panels


Your Guide to 15,483 Gaming Industry Suppliers