Denver Athletics partners with SuperBook Sports

3 September 2021

(PRESS RELEASE) -- As the Denver Pioneers prepare for a new sports season, Denver Sports Properties announced today a multi-year agreement with its first corporate sports betting partner, SuperBook Sports. The agreement, facilitated by Playfly Sports, will include branding, media hospitality and social media assets with a focus on responsible gaming and education for student-athletes.

"The University of Denver is excited about the opportunity to form a corporate partnership with SuperBook Sports," Vice Chancellor for Athletics, Recreation and Ritchie Center Operations Karlton Creech said. "As sports betting continues to become more and more of a passion for our fanbase, we felt that it was important to partner with a local company that we trusted to put an emphasis on responsible gaming. We're also excited about the opportunity for the proceeds of this partnership to directly impact our student-athletes' experience at DU."

"As we look to grow the SuperBook brand across Colorado and the nation, we see this as the perfect partnership for our company," SuperBook Head of Marketing Kristin Mackey said. "With their commitment to integrity, outstanding alumni and passionate fan base, we look forward to partnering with DU Athletics for a long time to come. It's a groundbreaking alliance with one of the most prestigious athletics programs in the country, and we can't wait to become a bigger part of the DU community."

With his longstanding Colorado roots and reputation as the top odds maker in the country, SuperBook Sports' Jay Kornegay looks forward to a meaningful partnership with DU. "Opening the SuperBook in Colorado as our first expansion market has exceeded our expectations," Kornegay said. "We couldn't be happier that we've grown our presence by partnering with such a respected university and athletics program."

"Being at the forefront of responsible sports betting in the collegiate space is one of our primary focuses at Playfly Sports Properties," said Founder and CEO of Playfly Sports, Michael Schreiber. "SuperBook has been building a national reputation and record of integrity in this area for decades, and we look forward to incorporating their expertise as we activate this new relationship alongside Denver Athletics."

Related Links
SuperBook Gaming Vendor Information

Featured Vendors
Casino Network
.Dot-iGaming.com
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
.Dot-iGaming.com
Fully loaded advanced casino platform. One time (low) fee, 100% your property, start now!
Casino City Press
Global Gaming Expo (G2E)
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Kallop
Imagine This
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
TDN Money Systems
Talisman Group Creators of EZ Baccarat
TDN Money Systems
Cage, cash/chip handling experts representing CountR, ARCA, AccuCASH, Fujitsu & NCR
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Slot Machines Unlimited
Broadband Hospitality
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
Rymax Marketing Services, Inc.
AmericanChecked
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Sunkist Graphics, Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Casino Schedule Ease
TOP ONE TECH LIMITED
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Betson Imperial Parts & Service
Plastic Card ID
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Plastic Card ID
The World’s Lowest Prices on Printed Plastic Cards and Card Printers!
TribalHub
TribalHub
23rd Annual TribalNet Conference Sept 12-15, 2022 Grand Sierra Resort & Casino in Reno, NV


Your Guide to 15,515 Gaming Industry Suppliers