DraftKings acquires BlueRibbon

5 April 2021

(PRESS RELEASE) -- DraftKings Inc. today announced that it has acquired Blue Ribbon Software Ltd., a Tel Aviv-based leading global jackpot and gamification company that provides platform-agnostic, real-time gamification tools that allow for fully customizable jackpot promotions. DraftKings will now be able to enhance the customer experience by integrating BlueRibbon’s unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings’ various product offerings.

“Integrating BlueRibbon’s proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products,” said Paul Liberman, DraftKings co-founder and President, Global Technology and Product. “The team at BlueRibbon brings technical and gamification expertise and broad industry experience to DraftKings, and we are excited to leverage this technology to further differentiate our product offerings and engage customers in new ways.”

BlueRibbon was founded in 2017 by CEO Amir Askarov and CMO Dan Fischer, veterans of the iGaming industry with decades of experience working within regulated markets. Askarov and Fischer, together with Idan Fridman as CTO, led BlueRibbon’s development of jackpot technology that can be applied to any vertical, game or content. Customers are able to enjoy a seamless experience as they play the jackpots, offering a new layer of excitement and anticipation during gameplay.

“We created BlueRibbon to give companies the ability to differentiate themselves within the highly competitive sports betting and iGaming industries with unique and innovative marketing platform,” said Askarov. “Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv-based team.”

DraftKings intends to fully integrate BlueRibbon’s leadership and current employee base, located in Tel Aviv, into its global workforce. In addition, DraftKings intends to increase its hiring in its Tel Aviv office.

DraftKings is live with mobile and/or retail sports betting in 14 U.S. states, more than any other operator, and recently announced the acquisition of VSiN, a multi-platform broadcasting and content company delivering trusted sports betting news, analysis, and data to U.S. sports bettors.

Related Links
BlueRibbon Software Malta Limited Gaming Vendor Information
DraftKings Site Details
DraftKings Ownership Details

Featured Vendors
Casino Essentials
Rymax Marketing Services, Inc.
Casino Essentials
The Ultimate Online Training Platform for the Casino Industry
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Casino Schedule Ease
Broadband Hospitality
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
Gaming Tickets, Inc.
Sunkist Graphics, Inc.
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino City Press
Castle Merchandising Inc
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Castle Merchandising Inc
Brand Name Products for your Player Rewards and Loyalty Programs
Bar Maid Corporation
Slot Machines Unlimited
Bar Maid Corporation
Clean and dry thousands of chips, dice and tiles per hour with the high-speed CHIP CHAMPION machine!
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
TribalHub
Slot-Tickets Worldwide
TribalHub
22nd Annual TribalNet Conference & Tradeshow Nov 8-11, 2021 Gaylord Texan Resort, Grapevine TX
Slot-Tickets Worldwide
Slot-Tickets® Worldwide, The Original and Still the Best.
Betson Imperial Parts & Service
RSA Executive Search
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
RSA Executive Search
A Boutique Search firm specializing in the Recruitment of Hospitality and Gaming Entrepreneurs


Your Guide to 15,699 Gaming Industry Suppliers