Five UK gaming companies join The Senet Group

15 April 2019

(PRESS RELEASE) -- The Senet Group, the U.K. responsible gambling body, announces that five of the U.K.’s largest casino and gaming companies, Aspers, Caesars, Genting, Playtech and the Rank Group, have joined Senet. They join five other funding partners including GVC (LadbrokesCoral), William Hill, Paddy Power Betfair, Sky Bet and Scotbet.com.

The Senet Group was established in 2014 to promote responsible gambling standards in the U.K. and to ensure the marketing of gambling is socially responsible. The new partners will now sit on the Senet Group’s quarterly CEO forum, which advises the Senet Board and its independent Chairman, Gillian Wilmot.

Since 2014, the Senet Group has played an important role in the development and improvement of advertising standards in the gambling sector, in addition to running player messaging campaigns under the When the fun stops, stop tagline. Senet Group also runs MOSES, the self-exclusion scheme for U.K. high street bookmakers.

Commenting on the new joiners, Sarah Hanratty, Chief Executive of the Senet Group, said:

“With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work. Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognize the importance of collective leadership on safer gambling.”

On behalf of the new funding partners, John O’Reilly, CEO Rank Group plc, said:

“This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses. The Senet Group is well placed to deliver an ambitious program of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers. There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work.”

Related Links
Sky Bet Site Details
Entain Ownership Details
Entain Software Details
Flutter Ownership Details
Genting Group Ownership Details
Playtech Ownership Details
Playtech Software Details
Rank Group Ownership Details
William Hill Ownership Details
The Senet Group Association Information
Playtech iGaming Vendor Information

Featured Vendors
Broadband Hospitality
Oklahoma Indian Gaming Association (OIGA) Conference
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Casino Network
Betson Imperial Parts & Service
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Global Gaming Expo (G2E)
AmericanChecked
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Casino Schedule Ease
TOP ONE TECH LIMITED
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Slot Machines Unlimited
Imagine This
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
.Dot-iGaming.com
Sunkist Graphics, Inc.
.Dot-iGaming.com
Fully loaded advanced casino platform. One time (low) fee, 100% your property, start now!
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Rymax Marketing Services, Inc.
Casino City Press
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Talisman Group Creators of EZ Baccarat
New Level Radio
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
New Level Radio
Your Casino. Your Music. Your Message.


Your Guide to 15,293 Gaming Industry Suppliers