Fremont Street Experience's $32 million renovation of Viva Vision

13 August 2018

Viva Vision located in downtown Las Vegas

Viva Vision located in downtown Las Vegas (photo by Gary Trask)

(PRESS RELEASE) -- Fremont Street Experience will begin its $32 million renovation of Viva Vision, the world’s largest single video screen, located in historic downtown Las Vegas, February 2019. Spanning five city blocks above one of the most vibrant streets in Las Vegas, the upgraded Viva Vision canopy will illuminate the pedestrian mall with 16,433,152 pixels and 5,000 Nits, making it seven times brighter than the existing canopy with four times the resolution. In partnership with the City of Las Vegas and the Las Vegas Conventions and Visitors Authority, renovations to the iconic, city-owned Viva Vision canopy will be completed for the unveiling on 31 December 2019.

“The redevelopment of the iconic Viva Vision canopy is a major milestone for Fremont Street Experience and the City of Las Vegas,” said Patrick Hughes, President and Chief Executive Officer of Fremont Street Experience. “With Fremont Street Experience attracting more than 23 million visitors a year, we’re really looking forward to seeing the new energy this brings to downtown Las Vegas and the positive impact it will have on the entire community.”

Boasting 12.5 million lights alongside a state-of-the-art, 550,000-watt, concert-quality sound system, visitors will soon enjoy dazzling, high-resolution light and sound shows 24 hours a day, seven days a week. A collaboration between Fremont Street Experience, Tré Builders and Watchfire Signs, an Illinois-based LED manufacturer, the revitalized Viva Vision canopy will feature new digital content as well as interactive elements such as The Key, an app that will enable visitors to write personalized messages on Viva Vision and vote for the next song or video.

“Watchfire is committed to exceeding expectation at every level and we’re thrilled to be part of the historical redevelopment of Viva Vision in downtown Las Vegas,” said Steve Harriott, CEO of Watchfire Signs.

Viva Vision by the Numbers
  • $32,000,000: Cost of the Viva Vision renovations.
  • 16,433,152: Pixels used to generate four-times the resolution of the existing canopy.
  • 49,000,000: Energy-efficient LEDs distributed throughout Viva Vision.
  • 5,000: Nits used to make it seven-times brighter than the existing canopy.
  • 1,367: Length of the Viva Vision canopy.

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