Games Media awarded pub retailers contract

12 October 2007

NEW YORK -- (PRESS RELEASE) -- Scientific Games (Nasdaq: SGMS) announced its wholly owned subsidiary Games Media, has been awarded agreements to supply an integrated digital solution for commercial trials with four major pub retailers at the forefront of digital development: Enterprise Inns, Greene King, Orchid Group, and The Spirit Group, spanning both the managed and leased/tenanted sectors. Between them, these four pub retailers control over 11,000 pubs, representing approximately 20% of the total U.K. pub market. The trials will initially involve approximately 75 pubs completely converting to digital in the first phase, with agreements in place for progressive expansion to follow upon successful performance. Games Media believes it is the only UK Solutions provider currently offering a fully integrated digital proposition that is specifically customized for pub retail.

The gaming terminal solution consists of "Amusement With Prizes" (AWP) machines, "Skills With Prizes" (SWP) machines and digital music systems linked to a customized communications infrastructure that provides data transfer, active content management and distribution, and remote maintenance. In addition the Company will supply venue management, product promotion and customer training. Games Media has assembled an extensive and proven content suite which includes the very best games available created both in house and sourced from "best of breed" development partners. The solution is completed with traditional cue sport products provided in partnership with Bar Billiards, a recognized market specialist.

This announcement comes nine months after Scientific Games' acquisition of Games Media and the subsequent unveiling of the company's intentions to develop and supply turnkey digital solutions to the UK pub retail market. The offer is fully supported by sister company, The Global Draw's market leading service and installation expertise; together with Games Media's dedicated customer relationship team.

Andrew Ludlow, CEO of Games Media commented, "The teams at Games Media and Global Draw have worked tirelessly to develop and introduce a comprehensive solution in a relatively short time. We are delighted that these leading pub companies support our strategy and technical solution. We have already installed several locations, and initial revenue performance is extremely encouraging and ahead of expectations. We are engaged with a number of other pub retailers and expect to conclude further agreements in the weeks to come and are on target to conclude significant roll out contracts during 2008."

Russell Wood, Head of Retail Services at Enterprise Inns added, "We are very pleased to be working closely with Games Media and Scientific Games on delivering an integrated digital gaming solution to our pub retailers. Our video gaming trials have had successful results so far and we are enthusiastic to enter into a wider commercial trial and to work with our pub retailers to identify the key benefits and practical deployment of this new style of gaming and entertainment."


Related Links
Games Media Gaming Vendor Information

Featured Vendors
Global Gaming Expo (G2E)
Betson Imperial Parts & Service
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Rymax Marketing Services, Inc.
TribalHub
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
TribalHub
26th Annual TribalNet Conference Sept 15-18, 2025 at Grand Sierra Resort and Casino in Reno, Nevada
Casino Schedule Ease
Prezzee
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Prezzee
Prezzee provides digital gift cards from top brands to reward loyal guests and employees.
Slot Machines Unlimited
Casino Network
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Sunkist Graphics, Inc.
Texas Slots & Gaming
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Concept 3, LLC
Pit Boss Solutions LLC
Concept 3, LLC
Custom Creations, Unmatched Value – Elevating Brands with Quality & Savings Since 2004
Pit Boss Solutions LLC
Table Games Pencil: Build, manage, and automate table rotations with ease.
Oklahoma Indian Gaming Association (OIGA) Conference
Casino City Press
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 14-16, 2025 Oklahoma City
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Imagine This
Innovative Configuration Int.
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Innovative Configuration Int.
I-Games Anywhere-Anytime - Win Product-Service-Activity-Attraction Discounts at Favorite Casinos.
Regulatory Management Counselors, PC
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients


Your Guide to 15,019 Gaming Industry Suppliers