Games Media awarded pub retailers contract

12 October 2007

NEW YORK -- (PRESS RELEASE) -- Scientific Games (Nasdaq: SGMS) announced its wholly owned subsidiary Games Media, has been awarded agreements to supply an integrated digital solution for commercial trials with four major pub retailers at the forefront of digital development: Enterprise Inns, Greene King, Orchid Group, and The Spirit Group, spanning both the managed and leased/tenanted sectors. Between them, these four pub retailers control over 11,000 pubs, representing approximately 20% of the total U.K. pub market. The trials will initially involve approximately 75 pubs completely converting to digital in the first phase, with agreements in place for progressive expansion to follow upon successful performance. Games Media believes it is the only UK Solutions provider currently offering a fully integrated digital proposition that is specifically customized for pub retail.

The gaming terminal solution consists of "Amusement With Prizes" (AWP) machines, "Skills With Prizes" (SWP) machines and digital music systems linked to a customized communications infrastructure that provides data transfer, active content management and distribution, and remote maintenance. In addition the Company will supply venue management, product promotion and customer training. Games Media has assembled an extensive and proven content suite which includes the very best games available created both in house and sourced from "best of breed" development partners. The solution is completed with traditional cue sport products provided in partnership with Bar Billiards, a recognized market specialist.

This announcement comes nine months after Scientific Games' acquisition of Games Media and the subsequent unveiling of the company's intentions to develop and supply turnkey digital solutions to the UK pub retail market. The offer is fully supported by sister company, The Global Draw's market leading service and installation expertise; together with Games Media's dedicated customer relationship team.

Andrew Ludlow, CEO of Games Media commented, "The teams at Games Media and Global Draw have worked tirelessly to develop and introduce a comprehensive solution in a relatively short time. We are delighted that these leading pub companies support our strategy and technical solution. We have already installed several locations, and initial revenue performance is extremely encouraging and ahead of expectations. We are engaged with a number of other pub retailers and expect to conclude further agreements in the weeks to come and are on target to conclude significant roll out contracts during 2008."

Russell Wood, Head of Retail Services at Enterprise Inns added, "We are very pleased to be working closely with Games Media and Scientific Games on delivering an integrated digital gaming solution to our pub retailers. Our video gaming trials have had successful results so far and we are enthusiastic to enter into a wider commercial trial and to work with our pub retailers to identify the key benefits and practical deployment of this new style of gaming and entertainment."


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