GiG commits to improving diversity in the gambling industry

1 March 2018

(PRESS RELEASE) -- Gaming Innovation Group has announced its partnership with the All-in Diversity Project (AIDP), further emphasizing its commitment to improving diversity in the gambling sector. This is in addition to GiG's existing partnership with Girls in Tech focused on the engagement, education and empowerment of girls and women who are passionate about technology.

"GiG's vision is to open up iGaming to make it fun and fair for all. By attracting a more diverse workforce, the gambling industry can not only improve its performance but make better decisions. Through All-In, we will become part of a bigger conversation involving more organizations to work on improving the joint diversity challenge faced by the industry," comments GiG CEO Robin Reed.

"From a commercial point of view, GiG needs to speak to its female audience just as well as the male audience when thinking about the personalization of our online casino products. Attracting strong female candidates to fill product, commercial and tech-related leadership roles is key," said GiG CMO Tomas Bäckman, while speaking a few weeks ago at a Diversity workshop during ICE.

"It's clear that Gaming Innovation Group has always had diversity and inclusion at the heart of their company culture. It's evident in everything they do. We believe that 'diversity' is not a one-off initiative, but rather should be embraced at all levels and as part of how we move our industry forward in terms of image, product and talent. GiG shares those values and is truly walking their talk. We are proud to have them as a Founding Member of the All-in Diversity Project," comments Kelly Kehn, Co-founder of All-in Diversity Project.

GiG is celebrating its five-year anniversary next week with an internal conference called "GiGsters Connect," where employees will find out more about the partnership.

GiGsters Connect is also featuring guest speaker and Apple Co-founder Steve "Woz" Wozniak. In addition to the 650 GiGsters gathering from six locations across Europe, GiG has invited 400 members of the Maltese Tech community for this session only to be inspired by the legendary Silicon Valley tech wizard.

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