Governing bodies buoy the expansion of betting regulations

23 October 2020

(PRESS RELEASE) -- After months of canceled sports events, one of America's favorite past times is now back. With sports, online betting is also resurfacing as a topic of debate. As it is still a relatively new market and the legal infrastructure for it is still often unclear, some states are acting to resolve the situation. For example, earlier in July, the Massachusetts House passed a USD 459 Million economic development bill, which includes funding for non-profits affected by the pandemic, local projects and language legalizing sports betting. In particular, the new bill describes three license categories for betting, one for online and in-person betting at casinos, a second for in-person betting at race tracks and the third for sports betting on mobile or other digital-only platforms. FansUnite Entertainment Inc., International Game Technology PLC, Penn National Gaming, Inc., MGM Resorts International, DraftKings Inc.

More and more partnerships between casinos, betting services and sports leagues are now being agreed upon. For example, just earlier this week, International Game Technology further differentiated its PlaySports sports betting solution through a multi-year partnership with the NBA. "Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT's seriousness about delivering an unrivaled sports betting solution for the U.S. market and supports the 'all-in-one' proposition that we offer," said Enrico Drago, IGT PlayDigital Senior Vice President. "With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country."

FansUnite Entertainment Inc. announced yesterday breaking news that, "Askott Games has signed with a leading online casino games aggregator to distribute its proprietary Random Number Generated (RNG) games to online casinos and sportsbooks in the European market.

The first casino game aggregator to publish the Askott Games content will be The Ear Platform. The Ear is a European-focused aggregator that will give Askott Games access to more than 120 online gaming sites they are integrated with.

FansUnite has produced unique esports and video game-themed RNG/casino games under the Askott Games brand, which are ready to be launched to the market. Besides hosting the games on its B2B offering, the Chameleon Gaming Platform, Askott Games will sign agreements with existing casino game aggregators to make the games available to thousands of online casinos and sportsbooks worldwide. Game aggregators compile the best casino games they can find and offer them to online casinos and sportsbooks through a single integration. Given that the arrangements are on a revenue share basis, Askott Games will receive a share of the net gaming revenue every time one of their games is played.

'When we started Askott Games we knew that online casinos were looking for ways to reach and engage with younger customers that were not interested in traditional casino offerings,' said Scott Burton, CEO of FansUnite Entertainment. 'The positive response we have received for our internally produced esports and video game-themed RNG games validates this thesis.'

'This integration with Ear will provide more exposure to our games and will enable us to market to over 120 websites and thousands of end customers. This deal and the ones thereafter, give us the ability to sell our games through the networks aggregators have built and provide us the ability to quickly scale while producing a steady stream of recurring revenue to our overall business.'

Andrei Siomela, Commercial Director of The Ear Platform, added, 'We pride ourselves on having the best casino offerings available to our customers. Currently, we provide over 120 iGaming sites throughout Europe with casino games developed by tier 1 game providers. With the games that Askott is producing, we can offer games specifically designed for the most desirable audience, 18-30-year-olds, to our partners. Our customers are looking for solutions that appeal the most to this demographic. We can't wait to have Askott Games incorporated into our platform, and we have been very excited to see the pipeline of games that the Askott team has in development.'

Askott Games is currently completing its fourth game with plans for over ten within the next 12 months. With this announcement, FansUnite will also be launching the dedicated Askott Games (askott.games) site and begin business development."

Related Links
IGT
IGT - International Game Technology
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