Hard Rock acquisition of The Mirage in Las Vegas gets green light

19 December 2022

If you have walked the Las Vegas Strip, you have most likely strolled by The Mirage and seen its iconic volcano show. Well, some changes are coming. Last Friday, the Nevada Gaming Commission approved the Hard Rock International’s acquisition of The Mirage from MGM Resorts.

“Today, we’d like to express our gratitude to the Nevada Gaming Control Board and the Nevada Gaming Commission for approving the gaming license for us to operate The Mirage Hotel & Casino,” said Jim Allen, Chairman, Hard Rock International. “We are eager to finalize the purchase of The Mirage and look forward to welcoming the 3,500 team members to the Hard Rock family soon.”

The Polynesian-themed resort is going to turn 33 years old later this month, but renovations are coming to the property just over a year after Hard Rock International, which is owned by The Seminole Tribe of Florida, agreed to buy the property from MGM Resorts for north of $1 billion.

The good news is that The Mirage will not be closed while the renovations take place, which could be up to 30 months, according to Allen. However, as the resort makes its change to Hard Rock Hotel and Casino - Las Vegas, a guitar-shaped tower will be going up and the iconic volcano will be retired. Once construction begins, the operation of the volcano will cease until it is eventually demolished for the tower.

Guests who have any Mirage-related reservations already booked will have them honored, despite the ownership change. For the casino players, your chips will still be redeemable after the transaction has closed.

As the anticipated transformation begins, The Mirage posted the below on its website:

“Mirage Las Vegas is now owned and operated by Hard Rock International. The hard Rock brand is recognized globally for delivering unique, top-notch experiences for our guests. Building on the well-known Mirage brand we have taken steps to further elevate your loyalty program. We would like to introduce you to Unity by Hard Rock, a global loyalty program unlike any other. Get the recognition you deserve with exclusive tier benefits and incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos and more around the world. With Unity, one card becomes your backstage pass to over 100 locations across more than 40 countries. Earn at the Mirage. Dine in Berlin. Stay in the Maldives. These are rewards built around U.”

Related Links
Nevada State Gaming Commission
The Mirage Details
Hard Rock International Gaming Vendor Information
MGM Resorts International Gaming Vendor Information

Featured Vendors
TribalHub
Casino City Press
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Slot Machines Unlimited
Sunkist Graphics, Inc.
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Talisman Group Creators of EZ Baccarat
OCR - Online Casino Reports
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Regulatory Management Counselors, PC
Imagine This
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Casino Schedule Ease
Shenzhen ZhengYuanTai Technology Co., Ltd.
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors
Rymax Marketing Services, Inc.
Betson Imperial Parts & Service
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
House Tech Ads
Players Pal
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Players Pal
Revolutionize the way you connect with your casino players with the Players Pal mobile app
Casino Network
Texas Slots & Gaming
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
GamblersPick
Dable Advisory & Consulting Services
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Top One Tech Limited
Oklahoma Indian Gaming Association (OIGA) Conference
Top One Tech Limited
Global Touch solution partner of choice, 10+ years OEM manufacturing, 100,000+ units application
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
AmericanChecked
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions


Your Guide to 14,931 Gaming Industry Suppliers