Hard Rock International acquires rights to Las Vegas brand

13 May 2020

(PRESS RELEASE) -- Hard Rock International announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock brand and related trademarks in Las Vegas from Houston-based private equity firm, Juniper Capital, which purchased the Hard Rock Hotel & Casino - Las Vegas in 2018 from Brookfield Asset Management.

The transaction allows HRI exclusive full rights to memorabilia, signage and merchandise, along with intellectual property rights for affiliated restaurant and entertainment trademarks and website domain names. Effective immediately, HRI and its affiliates will no longer be restricted from developing, owning, licensing, managing or operating any Hard Rock-branded casino and integrated resort within Clark County, Nevada.

“This agreement marks an exciting chapter for Hard Rock, in Las Vegas and beyond,” said Jim Allen, Chairman, Hard Rock International. “We look forward to the opportunity of enhancing our presence in Las Vegas, which will always be one of the most iconic entertainment markets in the world.”

As an internationally recognized brand known for amazing experiences and premiere hospitality, HRI will now be able to own and manage the ultimate guest experience in Las Vegas.

Related Links
Virgin Hotels Las Vegas Details
Hard Rock International Gaming Vendor Information

Featured Vendors
TribalHub
Imagine This
TribalHub
26th Annual TribalNet Conference Sept 15-18, 2025 at Grand Sierra Resort and Casino in Reno, Nevada
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Casino Schedule Ease
Sunkist Graphics, Inc.
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Slot Machines Unlimited
Oklahoma Indian Gaming Association (OIGA) Conference
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 14-16, 2025 Oklahoma City
Betson Imperial Parts & Service
Rymax Marketing Services, Inc.
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Texas Slots & Gaming
Concept 3, LLC
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Concept 3, LLC
Custom Creations, Unmatched Value – Elevating Brands with Quality & Savings Since 2004
Regulatory Management Counselors, PC
Casino Network
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Prezzee
Casino City Press
Prezzee
Prezzee provides digital gift cards from top brands to reward loyal guests and employees.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.


Your Guide to 14,987 Gaming Industry Suppliers