Hard Rock International acquires rights to Las Vegas brand

13 May 2020

(PRESS RELEASE) -- Hard Rock International announced today that the world-renowned entertainment and hospitality brand has purchased all rights to the Hard Rock brand and related trademarks in Las Vegas from Houston-based private equity firm, Juniper Capital, which purchased the Hard Rock Hotel & Casino - Las Vegas in 2018 from Brookfield Asset Management.

The transaction allows HRI exclusive full rights to memorabilia, signage and merchandise, along with intellectual property rights for affiliated restaurant and entertainment trademarks and website domain names. Effective immediately, HRI and its affiliates will no longer be restricted from developing, owning, licensing, managing or operating any Hard Rock-branded casino and integrated resort within Clark County, Nevada.

“This agreement marks an exciting chapter for Hard Rock, in Las Vegas and beyond,” said Jim Allen, Chairman, Hard Rock International. “We look forward to the opportunity of enhancing our presence in Las Vegas, which will always be one of the most iconic entertainment markets in the world.”

As an internationally recognized brand known for amazing experiences and premiere hospitality, HRI will now be able to own and manage the ultimate guest experience in Las Vegas.

Related Links
Mohegan Casino at Virgin Hotels Las Vegas Details
Hard Rock International Gaming Vendor Information

Featured Vendors
Talisman Group Creators of EZ Baccarat
Casino City Press
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Indian Gaming Association's Mid-Year Conference & Expo
Oklahoma Indian Gaming Association (OIGA) Conference
Indian Gaming Association's Mid-Year Conference & Expo
The perfect combination of learning, networking & sharing ideas on today's hottest topics in gaming
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Slot Machines Unlimited
Global Gaming Expo (G2E)
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
AmericanChecked
Texas Slots & Gaming
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Rymax Marketing Services, Inc.
Shenzhen ZhengYuanTai Technology Co., Ltd.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors
Betson Imperial Parts & Service
Players Pal
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Players Pal
Revolutionize the way you connect with your casino players with the Players Pal mobile app
Regulatory Management Counselors, PC
Casino Schedule Ease
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
TribalHub
Sunkist Graphics, Inc.
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Top One Tech Limited
Dable Advisory & Consulting Services
Top One Tech Limited
Global Touch solution partner of choice, 10+ years OEM manufacturing, 100,000+ units application
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Imagine This
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!


Your Guide to 14,960 Gaming Industry Suppliers