Hard Rock Sacramento at Fire Mountain makes debut

(PRESS RELEASE) -- Hard Rock Sacramento at Fire Mountain made its highly anticipated debut, on Wednesday, 30 October with a legendary Hard Rock Guitar Smash, welcoming guests to the premier destination. Festivities and entertainment will continue all weekend long, with a star-studded performance from British rock icons, Def Leppard on Saturday, 2 November at Toyota Amphitheatre, and the start of exciting promotions on Sunday, 3 November. With these celebrations, the property introduces the iconic Hard Rock vibe to Sacramento and beyond with its unmatched amenities, first-to-market gaming offerings, and delectable dining options.

“We are extremely excited that Hard Rock Hotel & Casino Sacramento at Fire Mountain is able to open its doors to locals, travelers and lovers of the Hard Rock brand,” said Jon Lucas, chief operating officer of Hard Rock International. “The development of the property has been such an amazing endeavor, and we could not have done it without the incredible partnership between the Enterprise Rancheria Tribe and the Seminole Tribe of Florida.”

The sneak peek opening on Wednesday, 30 October welcomed guests with a world-famous Hard Rock guitar smash, along with never-before-seen tours of the property. The ceremony also included the donation of $100,000 from the Hard Rock Heals Foundation and the Hard Rock Hotel & Casino Sacramento at Fire Mountain to the Enterprise Community Foundation, the charitable entity of the Enterprise Rancheria Tribe.

The grand opening party will continue throughout the weekend, featuring a kick-off concert on Saturday, 2 November at Toyota Amphitheater with Rock & Roll Hall of Fame inductees Def Leppard – with special guests Don Felder and Last in Line – to commemorate the opening of the property. Continuing on Sunday, 3 November, guests can experience some of the most exciting marketing promotions and events in the marketplace. New Wild Card Rewards members will receive $10 in Free Play/FreeBet at sign up and can participate in The Ultimate $1,000,000 Cash and Cars Giveaway where they are guaranteed to win daily throughout the month of November, plus receive entries into the $100,000 giveaway on 24 November, and a 2020 Mercedes GLC drawing on 30 November. Additionally, on Tuesdays and Wednesdays, customers 55+ can participate in the “Classic Rockers” programs, and on Fridays and Saturdays all cardholders can win their share of progressive jackpots starting at $10,000.

Hard Rock Hotel & Casino Sacramento at Fire Mountain is the go-to destination in Northern California, from its incredible gaming facility to the worldly selection of dining options, and luxurious brand amenities. The hotel features 169 hotel rooms and suites, and a large meeting space venue, along with an outdoor pool and deck area for the leisure or business traveler. The casino is like no other in the region, boasting 1,587 slot machines and 57 table games, with exclusive high limit gaming rooms, unique product offerings, and innovative technologies that are new to the market.

“Guests are welcomed with our unique brand of Hard Rock hospitality; it’s a combination of the vibe of our beautifully designed building blended with the passion for service from our team members,” said Mark Birtha, president of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “Many of our employees come from right here in the Sacramento area. We made a promise to hire locally, and that resulted in 70% of our staff coming from Yuba and Sutter counties. We had over 35,000 applications for 1,300 positions, which shows you the power and appeal of the Hard Rock brand.”

Dining at the destination is unmatched – visitors and locals alike are offered a variety of food and beverage options including Asian options at Song, and YouYu Noodle Bar, both run by Michelin-starred Executive Sous-Chef Richard Chen. Guests can get quality cuts of California beef and fresh seafood at Council Oak Steaks and Seafood, or they can try options from around the world, buffet-style, at Fresh Harvest. The Hard Rock Cafe brings its world-renowned classic vibe to Sacramento, and guests can find grab-and-go options at the 24/7 Constant Grind. Many of the food, beverage, and sundry offerings are sourced locally from vendors and businesses in the region, a commitment the property has upheld in its procurement and proudly features on menus and in retail venues.

The hotel entices guests with an array of signature brand offerings and amenities, including the Sound of Your Stay music program, where the mood can be set with a complimentary Crosley turntable or rock out in their room with a Fender guitar, reserved at the front desk complete with headphones. Additionally, the property offers a Rock Shop selling all brand merchandise, and the Body Rock fitness center, with top-of-the-line Technogym equipment.

“This project is the first of its kind, with two tribes joining together to bring this integrated resort to life,” said Glenda Nelson, chairwoman of the Enterprise Rancheria Tribe. “We are proud of our partnership with Hard Rock and the Seminole Tribe, and we are enthusiastic to continue collaborating to provide guests with an unparalleled entertainment destination experience.”