Hard Rock will be presenting partner for F1 Las Vegas Grand Prix

16 March 2023

(PRESS RELEASE) -- Las Vegas Grand Prix, Inc. announced today that Hard Rock International has joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.

“Like Formula 1, the Hard Rock brand is globally recognized with fans visiting from around the world,” said Emily Prazer, Chief Commercial Officer of Las Vegas Grand Prix, Inc. “Our event’s high intensity and energy are a great match for the excitement associated with the Hard Rock, and we look forward to providing fans with another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.”

As a presenting partner, Hard Rock will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage plans to host a variety of F1-centric events, and to provide fans exceptional hospitality options on premises. Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Grandstands tickets during their designated time slot beginning Wednesday, 22 March. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, 24 March at 10 a.m. PT. Room and ticket packages will be available on The Mirage website at a later date.

Hard Rock will work with the Las Vegas Grand Prix, Inc. team to launch a made-for-Vegas educational program with a focus on global hospitality. More information on these efforts to be shared in the coming months.
To receive further information about the Formula 1 Heineken Silver Las Vegas Grand Prix, fans can sign up for updates at f1lasvegasgp.com.

“We are very excited to partner with Las Vegas Grand Prix. Inc. and to create one-of-a-kind experiences for our fans and guests alike at the inaugural race,” said Keith Sheldon, President of Hard Rock Entertainment for Hard Rock International. “From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our involvement in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.”

Related Links
The Mirage Details
Hard Rock International Gaming Vendor Information

Featured Vendors
Slot Machines Unlimited
Regulatory Management Counselors, PC
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Dable Advisory & Consulting Services
Rymax Marketing Services, Inc.
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Shenzhen ZhengYuanTai Technology Co., Ltd.
TribalHub
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
AmericanChecked
GamblersPick
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
House Tech Ads
Oklahoma Indian Gaming Association (OIGA) Conference
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Imagine This
Top One Tech Limited
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Top One Tech Limited
Global Touch solution partner of choice, 10+ years OEM manufacturing, 100,000+ units application
Players Pal
Talisman Group Creators of EZ Baccarat
Players Pal
Revolutionize the way you connect with your casino players with the Players Pal mobile app
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Casino City Press
OCR - Online Casino Reports
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Casino Network
Betson Imperial Parts & Service
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Sunkist Graphics, Inc.
Casino Schedule Ease
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Texas Slots & Gaming
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.


Your Guide to 14,931 Gaming Industry Suppliers