Hard Rock will be presenting partner for F1 Las Vegas Grand Prix

(PRESS RELEASE) -- Las Vegas Grand Prix, Inc. announced today that Hard Rock International has joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.

“Like Formula 1, the Hard Rock brand is globally recognized with fans visiting from around the world,” said Emily Prazer, Chief Commercial Officer of Las Vegas Grand Prix, Inc. “Our event’s high intensity and energy are a great match for the excitement associated with the Hard Rock, and we look forward to providing fans with another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.”

As a presenting partner, Hard Rock will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage plans to host a variety of F1-centric events, and to provide fans exceptional hospitality options on premises. Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Grandstands tickets during their designated time slot beginning Wednesday, 22 March. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, 24 March at 10 a.m. PT. Room and ticket packages will be available on The Mirage website at a later date.

Hard Rock will work with the Las Vegas Grand Prix, Inc. team to launch a made-for-Vegas educational program with a focus on global hospitality. More information on these efforts to be shared in the coming months.
To receive further information about the Formula 1 Heineken Silver Las Vegas Grand Prix, fans can sign up for updates at f1lasvegasgp.com.

“We are very excited to partner with Las Vegas Grand Prix. Inc. and to create one-of-a-kind experiences for our fans and guests alike at the inaugural race,” said Keith Sheldon, President of Hard Rock Entertainment for Hard Rock International. “From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our involvement in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.”