Hershey's, WSOP sign deal

6 February 2007

LAS VEGAS, Nevada – (PRESS RELEASE)--Consumers have a chance to win "Sweet Seats" to the World Series of Poker Main Event, thanks to an agreement between Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE:HET), and The Hershey Company (NYSE:HSY). Harrah's sweetened the deal by naming Hershey's products the Official Chocolate of the 2007 World Series of Poker.

"The No. 1 name in chocolate is now teamed with the No. 1 brand in poker," said Jeffrey Pollack, commissioner of the World Series of Poker. "We are proud that Hershey has joined our growing family of sponsors."

Hershey will launch a unique consumer promotion awarding two "Sweet Seats" to the World Series of Poker Main Event along with secondary prizes including trips to Las Vegas. The promotion is scheduled to hit in-store displays April through June of 2007 throughout the United States. More than 20,000 display units of Hershey's standard bar chocolate products will feature the World Series of Poker logo and "Sweet Seats" sweepstakes.

Hershey will have the right to use the World Series of Poker name, logo, image and design in promotions of Hershey's products in television, radio, print, Internet and other advertising, as well as on sales-collateral and on-pack materials, premiums and other promotions.


Related Links
WPT Gaming Vendor Information
WPT Enterprises Gaming Vendor Information

Featured Vendors
Players Pal
Slot Machines Unlimited
Players Pal
Revolutionize the way you connect with your casino players with the Players Pal mobile app
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
AmericanChecked
Sunkist Graphics, Inc.
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Top One Tech Limited
OCR - Online Casino Reports
Top One Tech Limited
Global Touch solution partner of choice, 10+ years OEM manufacturing, 100,000+ units application
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Betson Imperial Parts & Service
Shenzhen ZhengYuanTai Technology Co., Ltd.
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors
Oklahoma Indian Gaming Association (OIGA) Conference
Rymax Marketing Services, Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Dable Advisory & Consulting Services
Imagine This
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
House Tech Ads
Texas Slots & Gaming
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Regulatory Management Counselors, PC
Casino Schedule Ease
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
GamblersPick
TribalHub
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Casino City Press
Talisman Group Creators of EZ Baccarat
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Casino Network
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands


Your Guide to 14,934 Gaming Industry Suppliers