Hershey's, WSOP sign deal

LAS VEGAS, Nevada – (PRESS RELEASE)--Consumers have a chance to win "Sweet Seats" to the World Series of Poker Main Event, thanks to an agreement between Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc. (NYSE:HET), and The Hershey Company (NYSE:HSY). Harrah's sweetened the deal by naming Hershey's products the Official Chocolate of the 2007 World Series of Poker.

"The No. 1 name in chocolate is now teamed with the No. 1 brand in poker," said Jeffrey Pollack, commissioner of the World Series of Poker. "We are proud that Hershey has joined our growing family of sponsors."

Hershey will launch a unique consumer promotion awarding two "Sweet Seats" to the World Series of Poker Main Event along with secondary prizes including trips to Las Vegas. The promotion is scheduled to hit in-store displays April through June of 2007 throughout the United States. More than 20,000 display units of Hershey's standard bar chocolate products will feature the World Series of Poker logo and "Sweet Seats" sweepstakes.

Hershey will have the right to use the World Series of Poker name, logo, image and design in promotions of Hershey's products in television, radio, print, Internet and other advertising, as well as on sales-collateral and on-pack materials, premiums and other promotions.