ICE London confirms record-breaking attendance

10 April 2018

(PRESS RELEASE) -- The 2018 edition of ICE London has been officially declared the biggest on record. Following an independent audit of the world's biggest gaming event, the unique number of visitors attending ICE London has been confirmed at 33,536, an 11% increase on the 2017 figure and a landmark figure which constituted the seventh consecutive year of growth for the industry leading gaming technology event. Despite occupying an additional hall at London's ExCeL, density also increased year-on-year, with the average number of visitors per stand up 17% and the number of visitors per square metre up 12%. In a year that the ICE brand demonstrated its unique ability to engage with gaming professionals based throughout the world, the number of represented countries edged higher from 151 (2017) to 153, with the exhibition experiencing a surge of visitors from key growth regions, notably North America (+33%), Africa (+23%) and South East Asia (+18%).

Reflecting on the positive data, Kate Chambers, Managing Director of Clarion Gaming, said, "Achieving a double digit uplift in attendance and extending the sequence of growth to seven consecutive years is a massive achievement for everyone involved in ICE London. This is a fantastic collaboration involving the great team at Clarion Gaming, the gaming community at large who travelled to London from a record 153 sovereign states and jurisdictions, as well as the community of international exhibitors who support the ICE brand with such passion and creativity. The backing we receive from exhibitors is evident in the post-show research we commission each year and which measures the satisfaction rating as a Net Promoter Score (NPS). The exhibitor NPS came in at +51.8, which places ICE London among an elite group of business events staged in the U.K., an accolade I am extremely proud of."

She added, "One of the stand-out features of ICE London is the breadth of the gaming offering that's available for visitors to experience. Whereas more regional centric exhibitions have a narrower focus, ICE London embraces all forms of gaming, a feature which is reflected in the audience profile. This year, the number of visitors interested in bingo, street, poker and social gaming more than doubled. Half of the audience had an interest in sports betting and two thirds in the casino business. Of the newer gaming sectors, 20% of the ICE London attendance had an interest in esports. It's this mix of verticals that delivers the dynamic that keeps the ICE London experience fresh and relevant to all sectors of the industry."

Outside of the U.K., the largest represented country at ICE London was Malta (1,910 attendees), followed by Germany (1,445), the U.S. (1,253), Austria (1,170) and Spain (1,097). The group of top 10 nations was completed by Sweden (914), Italy (910), Netherlands (658), Bulgaria (629) and Israel (572). All of the ICE London Top Ten Nations registered year-on-year increases in attendance, with Austria (+228%), Bulgaria (+106%), Sweden (+51 percent) and the U.S. (+35%) showing the biggest rises.

ICE London 2018 featured a total of 589 exhibitors from 65 nations occupying 43,500 square meters of net space and 36 of the 44 halls at ExCeL London. ICE London featured an extensive learning program of pay-to-attend and free content courtesy of the ICE VOX conference program and ICE seminars. New features for 2018 included the ICE Payment Solutions Section, comprising 4,000 square meters of space, and the Consumer Protection Zone, which featured the latest social responsibility initiatives that are being deployed to combat problem gambling.

The 2019 edition of ICE London is being held across 5–7 February, ExCeL London. For more information, visit the website.

Related Links
ICE Totally Gaming 2018
Clarion Gaming Gaming Vendor Information

Featured Vendors
Rymax Marketing Services, Inc.
House Tech Ads
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Slot Machines Unlimited
AmericanChecked
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Imagine This
GamblersPick
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Shenzhen ZhengYuanTai Technology Co., Ltd.
Top One Tech Limited
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years Experienced Gaming Display Manufacture: Open Frame monitor, Curved Monitor, Halo Monitor
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Dable Advisory & Consulting Services
Regulatory Management Counselors, PC
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
OCR - Online Casino Reports
TribalHub
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Casino Schedule Ease
Texas Slots & Gaming
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Casino City Press
Casino Network
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Oklahoma Indian Gaming Association (OIGA) Conference
Sunkist Graphics, Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Talisman Group Creators of EZ Baccarat
Kallop
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.


Your Guide to 14,906 Gaming Industry Suppliers