Inspired extends partnership with Paddy Power

5 October 2016

(PRESS RELEASE) -- Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today announces that it has signed an extension to their partnership with Paddy Power to supply its market-leading virtual sports products to the retailer across the U.K. and Ireland.

  • Inspired's Rush Football 2, Rush Cricket and Rush Golf, along with updates to Rush Greyhounds and Rush Horses, will all be included in the suite of products available to Paddy Power's retail customers, following signature of an exclusive three-year deal.
  • Inspired supplies its Virtual Sports to over 30,000 venues and 200 websites worldwide and was recently named virtual sports Supplier of the Year at the EGR B2B Awards 2016.

Steve Rogers, CCO Digital Games, Inspired, commented: "I'm delighted that Inspired will continue to supply its world-class virtual sports to Paddy Power for the next three years. At Inspired we are continually innovating and extending our virtuals offering, and I am proud that we can deliver such a fantastic range of products to Paddy Power customers."

Michael Ahearne, Director of Retail Product & Innovation, Paddy Power, added: "This exclusive deal is fantastic news for Paddy Power customers, we now have the ability to display more virtual sports action from Inspired than ever before. We're confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there's something for everyone."

Related Links
Irish Online Gambling
British Online Gambling
eGaming Review (EGR) B2B Awards 2016
Inspired Entertainment

Featured Vendors
Sunkist Graphics, Inc.
K2J Marketing Partners
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
K2J Marketing Partners
We’re not just a gifting provider—we’re an extension of your marketing team driving proven results.
TribalHub
Casino Network
TribalHub
27th Annual TribalNet Conference Sept 20-24, 2026 at Hilton Anatole Dallas in Dallas, TX
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Casino City Press
Rymax Marketing Services, Inc.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Oklahoma Indian Gaming Association (OIGA) Conference
Regulatory Management Counselors, PC
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 20-22, 2026 Oklahoma City
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Patriot Gaming & Electronics, Inc.
Slot Machines Unlimited
Patriot Gaming & Electronics, Inc.
Patriot Gaming…Parts is what we do. Visit us: www.patriotgaming.com
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
TBE Architects
TBE Architects
Creating extraordinary casino, hotel, and resort destinations from master plan through final design


Your Guide to 13,740 Gaming Industry Suppliers