Inspired Gaming renews contract with 49's

(PRESS RELEASE) -- Inspired, the leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, today announces it has signed a long-term contract renewal with leading U.K. Fixed Odds Betting company, 49's Ltd.

• 49's, a longstanding customer of Inspired, has provided virtual horse and greyhound races via satellite to c10,000 U.K. LBO's since 2001and was the first company to deploy Inspired's Virtual Sports


• The new contract will provide 49's with Inspired's latest graphical upgrades to their tracks – Portman Park, Steepledowns, Sprint Valley, Brushwood and Millersfield


• Following the contract renewal, Inspired will deliver 49's virtual content to customers via its digital channels

Steve Rogers, CCO Digital Games, Inspired, commented: "I'm delighted to announce this deal, which sees Inspired and 49's continuing their longstanding business relationship. To now be able to license these well established premium Virtual races to our clients for their worldwide digital channels is a hugely exciting opportunity given the growth we have seen in our digital revenues. Since our very first Virtual Sports deployment in 2001, 49's have been delivering our best-in-class content to their customers, and I'm thrilled that this will continue to be the case."

David Purvis, CEO, 49's, added: "We are pleased to have extended and broadened our agreement with Inspired, and look forward to continuing our successful working relationship. Furthermore, this new deal will see 49's virtual horse racing and greyhound brands being enhanced and distributed through digital channels to a worldwide audience."