IWG collaborates with Atlantic Lottery

11 December 2017

(PRESS RELEASE) -- IWG, the award-winning supplier of online, instant win games, has partnered with Scientific Games and Atlantic Lottery to relaunch the Canadian lottery's entire online instant win offering with its award-winning content.

The integration has been made possible through Atlantic Lottery's Scientific Games partnership, using IWG's Progressive Play Remote Gaming Server (RGS). The Lottery's new, omni-channel gaming system from Scientific Games provides an integrated experience for players by seamlessly integrating the company's content with IWG content and other third-party content through a single player account management system and wallet.

IWG has already launched 20 games with Atlantic Lottery, including popular releases Cashbuster, Monopoly and Slingo, and will add another 20 games over the next 12 months. In addition, the provider will develop exclusive online versions of Atlantic Lottery's successful retail products.

The Atlantic Lottery launch follows IWG's inaugural RGS integration onto a U.S. lottery with Michigan Lottery.

IWG has been a successful service provider and supplier of content to lotteries for over a decade, producing and delivering over 300 high-quality instant win games on desktop and mobile as well as offering valuable strategic and marketing support.

The Progressive Play platform currently delivers more than 60 games a year for its clients, with IWG investing in the RGS to integrate new and exciting features to improve its offering.

Rhydian Fisher, CEO at IWG, said, "This deal highlights the growing appeal of our offering from lotteries all over the world, and we're thrilled to be providing Atlantic Lottery players with our full suite of games through the Lottery's new gaming system from Scientific Games.

"Atlantic Lottery's entire instant win catalogue is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base.

"Following on from our integration with Michigan Lottery, we are continuing to expand our presence in North America and Canada, with more deals lined up in the near future."

Simon Bucknall, Chief Operating Officer at IWG, said, "The Progressive Play platform gives us the ability to deliver our award-winning content to a growing number of lottery and commercial operators in North America and Canada to complement our thriving European offering.

"We have lots of exciting new features in the pipeline to enhance the platform, which will provide our partners with an even greater opportunity to incentivise their players to engage with IWG's award-winning content."

Amanda Nicol, Brand Manager at Atlantic Lottery, said, "We are pleased with the IWG library of games. They have proven content that has performed well in other markets. Our customers have responded very positively, with revenue exceeding expectations in these early weeks.

"The integration via its RGS has made the whole process extremely efficient, and it's been a pleasure to work alongside them.

"IWG has built a strong reputation for delivering high quality instant win content, and we're confident our players will enjoy the variety of games they have to offer."

Pat McHugh, Senior Vice President, Global Lottery Systems for Scientific Games, added, "We are excited to launch one of the lottery industry's most advanced gaming systems for Atlantic Lottery and meet the lottery's vision of a unified experience for their players. Our longtime, trusted relationship with IWG has enabled the seamless integration of their exciting portfolio of instant win games."

Related Links
Ranked Online Lottery Sites
Atlantic Lottery Corporation
Atlantic Lottery Corporation
Atlantic Lottery Corporation
Atlantic Lottery Corporation
Atlantic Lottery Corporation Gaming Vendor Information
IWG
Light & Wonder

Featured Vendors
Talisman Group Creators of EZ Baccarat
Imagine This
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
GamblersPick
Rymax Marketing Services, Inc.
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Slot Machines Unlimited
Casino Schedule Ease
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Casino City Press
Oklahoma Indian Gaming Association (OIGA) Conference
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Top One Tech Limited
Casino Network
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
OCR - Online Casino Reports
Dable Advisory & Consulting Services
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Texas Slots & Gaming
Sunkist Graphics, Inc.
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Shenzhen ZhengYuanTai Technology Co., Ltd.
AmericanChecked
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years Experienced Gaming Display Manufacture: Open Frame monitor, Curved Monitor, Halo Monitor
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
TribalHub
House Tech Ads
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Regulatory Management Counselors, PC
Kallop
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.


Your Guide to 14,909 Gaming Industry Suppliers