JAKKS Pacific, World Poker Tour Sign Deal

11 May 2004

MALIBU, California – (PRESS RELEASE) -- JAKKS Pacific, Inc. (Nasdaq: JAKK) announced today that the Company has signed a licensing agreement with World Poker Tour, LLC to develop and market JAKKS Pacific's TV Games(TM) products based on the poker game played on the World Poker Tour (WPT) television show on the Travel Channel.

"We are ALL IN," said Jennifer Richmond, Senior Vice-President of Licensing, JAKKS Pacific. "The WPT product in our TV Games(TM) line will enable game players to play exciting, high stakes poker (for play money) in a single, simple-to-use controller, allowing millions of poker fans a new, exciting way to feel the thrill of playing in a WPT event and enjoy the great game of poker."

More than five million people tune in each week to watch the WPT on the Travel Channel on Wednesday nights. Through innovative "WPT cams," the players' hidden cards are revealed to the viewer, giving the at-home poker fan the sensation that amidst the high-stakes drama and tense competition, they are the ones making million-dollar decisions every hand. The show is the highest-rated series in the history of the Travel Channel.

Audrey Kania, Senior Vice President of World Poker Tour, LLC, commented, "We chose JAKKS because they are the undisputed market leader in plug and play products and they have proved their commitment to bringing innovation to the category."

The TV Games(TM) product is a plug and play gaming system that contains multiple games in one single controller. All that is needed are batteries and a TV -- no videogame consoles or gaming cartridges are required. Simply plug the TV Games(TM) product into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

JAKKS Pacific will work closely with WPT experts when developing the WPT TV Games(TM) products to ensure maximum authenticity, and expects its World Poker Tour TV Games(TM) products, to retail for approximately $20. For more information on JAKKS' TV Games(TM) lines, go to http://www.jakkstvgames.com.

This license arrangement was developed through and negotiated by Brandgenuity, LLC, WPT's strategic licensing and merchandising agency of record.


Related Links
WPT Gaming Vendor Information
WPT Enterprises Gaming Vendor Information

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