Kelley, Panasonic team up

12 February 2007

LAS VEGAS, Nevada – (PRESS RELEASE) -- Siena Technologies ("Siena") (OTC Bulletin Board: SIEN) announced today that its wholly-owned subsidiary, Kelley Technologies ("Kelley"), will be teaming up with Panasonic Projector Systems Company, Unit of Panasonic Corporation of North America, at the Santa Fe Station Hotel and Casino in Las Vegas, Nevada (February 28 through March 3, 2007) to present Panasonic's latest projector solutions using Kelley's patent pending next generation Race and Sports Book platform.

Presentations will be given daily, (except for March 3) at 10 am, 1 pm, and 4 pm, and will feature information about the complete projector solutions offered by Panasonic including its line of high quality DLP projectors. A cocktail reception and screening is scheduled for Feb. 28th from 5:30 to 7:30 in ballrooms A and B of the Santa Fe Station Hotel and Casino, which is located at 4949 N. Rancho Road, Las Vegas, Nevada.

Kelley's patent-pending odds, wager information and game/track play display system for Race and Sport Books uses the next generation technology to deliver a palette of unprecedented layout flexibility and real-time odds and score updates, all in high definition format. The Race and Sports Book system manages the content and layout of vast, real-time data displayed on multiple windows, each performing its own function. The system offers further flexibility during "after hours" by enabling casinos to repurpose the system with alternative entertainment content.

Kevin Ruud, Director of Design and Engineering of Kelley Technologies stated, "It has been our experience that the new Race & Sports Book technology enhances the casino patron experience and allows the book more options for displaying betting, which in turn, ultimately increases the revenue potential for our casino customers."

"Panasonic is excited to team with Kelly Technologies to provide complete projector solutions that enable high quality viewing of race and sports book system content," said Thomas Zitelli, president of Panasonic Projector Systems Company. "Our full line of projector systems provides companies with innovative, reliable technology and great value for customers large and small."

Jeff Hultman, CEO of Siena Technologies explains, "Our collaboration with Panasonic is a strong show of confidence in the efficacy of Kelley's technology and the company's growth potential. We have confidence in Panasonic's strong reputation for value, reliability and innovation, which will further support our marketing effort. The industry response to our new system has been notable; we have delivered four race and sports books in 2006 generating revenues of $11.6 million, and have received orders for 2 additional Race and Sports Book systems."

Projectors on display include Panasonic's D3500, DW5000 and DW7000 line of high quality DLP projectors and the PT-AE1000U 1080p LCD projector. The venue will also feature the PT-D10000 and PT-DW10000, Panasonic's newest additions to its complete line of projector solutions. Designed for large venues in the commercial digital cinema, rental and staging, and higher education markets, the new 10,000 lumen, full HD projectors provide bright, professional-quality images, automatic filter cleaning systems, and reliability features.


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