Kiron Interactive secures South African growth with SuperSportBet deal

(PRESS RELEASE) -- Kiron Interactive, a leading provider of virtual sports and numbers games, is strengthening its presence in South Africa after partnering with SuperSportBet, a new operator in the market.

SuperSportBet’s customers can now access and enjoy a comprehensive selection of cutting-edge virtual sports titles, with the current offerings including football, horse racing, motor racing and jump racing.

A prominent South African-based brand, SuperSport provides televised sports content across a number of countries on the continent. Its recently launched sportsbook brings unparalleled authority and trust to the market, with Kiron’s products set to enrich its content offering and entertain the region’s players.

SuperSportBet’s customers can now enjoy the experience of betting on live sports events 24/7 with Kiron’s award-winning portfolio of virtual sports and number games. Players can place multiple bets on a variety of virtual fixtures modeled after real sports contests, with familiar betting markets and modes such as in-play wagering.

The packed event schedule is a key feature, with new events every two minutes. This constant stream of virtual matchups captures the thrill and real-time excitement of sports betting, giving players regular opportunities to try their luck.

This partnership marks another exciting development for Kiron Interactive, strengthening its market position in its home territory with a widely trusted brand and securing further growth on the road ahead.

Steven Spartinos, Kiron Co-CEO, said: “We are thrilled to partner with SuperSportBet to bring our cutting-edge virtual sports to its new sportsbook offering in South Africa. As a household name in African sports broadcasting, SuperSport brings unrivaled authenticity that will give players full confidence in the realism of our games.

“This deal is a tremendous vote of trust in our products from such a leader in African sports media. We look forward to SuperSportBet’s customers enjoying the 24/7 excitement of our virtual events, and continuing to strengthen Kiron’s leadership in our home market of South Africa into the future.”

Marco Coetzee, Interim General Manager at SuperSportBet, said: "We are excited to enrich our sportsbook with Kiron's hugely popular Virtual Sports games. Its content's realism will allow our customers to enjoy betting on virtual fixtures modeled after real sports contests at any time. The array of matches available offers exactly what players are looking for to complement their enjoyment of traditional live betting.

"To align with the values of our leading brand, authenticity is key for our new betting product. Kiron's cutting-edge virtual sports will wow our customers with their attention to detail and quality. This partnership fits perfectly with our goal of bringing an authoritative and trusted sports betting experience to markets across Africa."