Kiron Interactive signs deal with Betinvest

(PRESS RELEASE) -- Virtual games specialist Kiron Interactive is to offer its popular virtual sports products on the platform of fellow supplier Betinvest.

The new agreement will see Kiron's portfolio of games rolled out to sports betting clients of the international supplier on a single wallet, omni-channel basis.

Using its combined Betman online and retail game servers, Kiron will provide their suite of games to Betinvest's customers in Eastern Europe, Africa and Latin America.

"We're very pleased to have signed with Betinvest and are excited about the opportunities that the partnership presents us both," said Kiron Co-CEO Steven Spartinos. "Betinvest have a number of customers, particularly in the CIS, who we believe will benefit from the deployment of a cost-effective yet premium virtuals product.

"Kiron's games are a great addition to our platform and will offer our customers and their players even more choice in this increasingly important vertical," said Betinvest COO Sergei Efimenko. "The seamless integration into Betman will ensure they will be able to plug their games in straight away to both drive additional spend and improve retention rates."

At ICE last month Kiron unveiled a host of new products, as well as upgrades to their existing virtual racing products, to give them the largest portfolio of premium virtual sports products on their platform.