Las Vegas convention authority, Vegas.com win Adrian Awards

2 February 2007

LAS VEGAS, Nevada -- The Las Vegas Convention and Visitors Authority won a top honor and Las Vegas-based Web site Vegas.com won three awards at the 50th annual Adrian Awards competition presented by the Hospitality Sales & Marketing Association International.

The awards honor creativity and best practices in hospitality, travel and tourism-related marketing focused in advertising, public relations and Web marketing

The event was held Monday in New York City. More than 700 industry and marketing executives and was attended. The winners are chosen from more than 1,200 entries from 36 countries.

The authority won a platinum award for Best Overall Advertising for a Destination for the "What happens here, stays here" television campaign.

The campaign, developed by Las Vegas-based advertising firm R&R Partners, was first launched in January 2003 and is entering its fifth season of use. A new television spot in the campaign, featuring a fortune teller, made its debut on Jan. 25 at Preview Las Vegas 2007, an annual economic outlook forum.

Vegas.com took home the most individual awards for a Las Vegas company winning two silver awards -- one for the advertising series "Do Vegas Right" television commercials, the other in public relations for Best Feature Placement.

The Web site company also received a bronze award for New Campaign Opening for the connoisseur desk at the Bob Hope Airport in Burbank, Calif. The desk, which debuted last August, helps Las Vegas-bound tourists booking last-minute hotel rooms, buy show tickets or arrange golf tee times while they wait for their flights.

The service has since expanded to Los Angeles International Airport and Phoenix Sky Harbor International Airport with plans to expand to additional airports this year.

Other award-winning Las Vegas companies were MGM Mirage, which won a silver award for New Opening Media Campaign promoting the Signature at MGM Grand, and Wynn Las Vegas, recognized with a bronze award in advertising.


Related Links
Nevada Gambling


Copyright GamingWire. All rights reserved.
Featured Vendors
Broadband Hospitality
TribalHub
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
TribalHub
22nd Annual TribalNet Conference & Tradeshow Nov 8-11, 2021 Gaylord Texan Resort, Grapevine TX
Gaming Tickets, Inc.
Casino Network
Gaming Tickets, Inc.
35 years in the gaming industry - premium quality slot tickets, lottery tickets on time under budget
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Slot Machines Unlimited
Betson Imperial Parts & Service
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Betson Imperial Parts & Service
You one stop shop for all your gaming and OEM needs!
Casino Schedule Ease
Castle Merchandising Inc
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Castle Merchandising Inc
Brand Name Products for your Player Rewards and Loyalty Programs
RSA Executive Search
Casino Essentials
RSA Executive Search
A Boutique Search firm specializing in the Recruitment of Hospitality and Gaming Entrepreneurs
Casino Essentials
The Ultimate Online Training Platform for the Casino Industry
Rymax Marketing Services, Inc.
Casino City Press
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Slot-Tickets Worldwide
Bar Maid Corporation
Slot-Tickets Worldwide
Slot-Tickets® Worldwide, The Original and Still the Best.
Bar Maid Corporation
Clean and dry thousands of chips, dice and tiles per hour with the high-speed CHIP CHAMPION machine!
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
Breathe Easy with Smokefree Casinos- a project of the American Nonsmokers’ Rights Foundation
Breathe easier during COVID-19. We can help you reopen smokefree for everyone’s health.


Your Guide to 15,635 Gaming Industry Suppliers