Marker Trax unveils new Moolah Play product

2 October 2023

(PRESS RELEASE) -- Cashless credit innovator Marker Trax has announced the digital evolution of its patented technology with the release of its optimized consumer product, Moolah Play.

A key enhancement of Moolah Play is an even more efficient and optimized underwriting process. Working closely with first-in-class vendors, Moolah Play makes it possible to consider a customer’s true ability to pay back lines of credit and even expected future profitability in credit issuance. This advancement will lead to even more accurate and inclusive underwriting decisions, bringing more customers into the fold than ever before.

Additionally, through collaboration with the Euronet Global Data Solutions team, Marker Trax has completely rebuilt the technology’s data analysis capabilities for Moolah Play. This forward-looking functionality will allow for analysis of the effect of Moolah Play’s implementation on the operator’s overall business.

Marker Trax was an immediate game-changer from its inception in 2018, bringing gaming credit fully into the cashless era. Its revolutionary technology has led the charge to move the industry beyond the traditionally slow and exclusionary credit application and approval process, and offered operators real-time reporting dashboards while lowering overhead via seamless infrastructure integration. Now, with the introduction of Moolah Play, Marker Trax is taking its groundbreaking advancements to the next level.

“Our vision from the beginning was to add crucial, yet missing, efficiency to the traditional gaming credit process,” said Marker Trax President Charlie Skinner. “Marker Trax achieved that out of the gate. And now, Moolah Play will propel our company, and the advancement of cashless credit, to new heights.”

Along with a fully redesigned underwriting process, Moolah Play offers enhanced marketing support for operators. Rather than being saddled with the responsibility of their branding and marketing campaigns for integration, Moolah Play provides full operator support, from a rich library of collateral templates and direct mail samples, to e-blast creation and more, up to and including full brand-building support from Marker Trax.

Improving the customer experience has always been a hallmark of Marker Trax, and Moolah Play carries that conviction forward. A robust customer relationship-management feature allows players to receive curated engagement messaging, payment-due notifications, and a variety of other account dashboard notifications – all customizable by operators.

“When we started this company, it was with a simple, but ambitious goal: to streamline the credit process for everyone,” said Marker Trax founder and CEO Gary Ellis. “Moolah Play is the natural evolution of everything we’ve been working on from the beginning.”

“The introduction of Moolah Play to the gaming community is the culmination of everything that makes cashless credit a benefit to both operators and players alike,” said Marker Trax Chief Marketing Officer Carol Thompson. “With all the improvements made to our patented technology, introducing a new brand identity was a natural next step, to showcase the growth of our product and our company as a whole.”

Moolah Play officially launches at Ellis Island Casino Hotel & Brewery on 5 October, closely coinciding with its industry debut at the annual Global Gaming Expo, 9-12 October (exhibition booth 2030). Enrollment events will continue through the month, with Marker Trax also offering a special welcome gift to any new or existing customer who updates to the new Moolah Play mobile application.

Related Links
Ellis Island Casino Hotel & Brewery Details
Marker Trax Gaming Vendor Information

Featured Vendors
Regulatory Management Counselors, PC
TribalHub
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Texas Slots & Gaming
Casino City Press
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Imagine This
Talisman Group Creators of EZ Baccarat
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
GamblersPick
OCR - Online Casino Reports
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Casino Schedule Ease
Casino Network
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Shenzhen ZhengYuanTai Technology Co., Ltd.
Sunkist Graphics, Inc.
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years Experienced Gaming Display Manufacture: Open Frame monitor, Curved Monitor, Halo Monitor
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Slot Machines Unlimited
Top One Tech Limited
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
House Tech Ads
Dable Advisory & Consulting Services
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Kallop
Rymax Marketing Services, Inc.
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
AmericanChecked
Oklahoma Indian Gaming Association (OIGA) Conference
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City


Your Guide to 14,909 Gaming Industry Suppliers