Marketing Results, eBet sign deal

LAS VEGAS, Nevada -- (PRESS RELEASE) -- Marketing Results, Inc. (MRI), and eBet, Australia's largest gaming systems company, announced today the agreement for eBet to exclusively distribute the Advanced Intelligence Marketing (AIM(TM)) system, including the CRM, campaign management, analysis and player development applications.

"The relationship between Marketing Results and eBet represents a blend of technologies to further empower casino marketers," said Gary Border, President of Marketing Results. "AIM enables casino operators to experience the learning curve ahead of their competitors and implement even more personal communications with better managed reinvestment. The AIM and eBet relationship allows Australian casinos to stay on the forefront of casino marketing and CRM technology, areas which are increasingly necessary for casino marketing success in today's fast-paced business environments."

Marketing Results' AIM system is a casino database marketing tool; a powerful, in-house solution that transforms data about player behaviors into information that supports revenue-generating decisions. The agreement will expand AIM throughout Australia, providing gaming operators with a set of marketing and analysis tools. The eBet team has in-depth gaming experience, currently managing over 55,000 slot machines in this territory.

"Las Vegas and United States companies have developed important tools for managing gamblers' experiences. We went to the source (Las Vegas) and identified AIM as the premier solution for Australian gaming operators," said Tony Toohey, CEO and Managing Director of eBet. "We know the market and AIM will give our players clubs and gaming operators better tools to manage their business."

Marketing Results has invested decades to understanding gamblers' likes and dislikes. The AIM applications seize upon player information, providing operators tools to improve the bottom line.