MGM Resorts and BetMGM expand commitment to problem gambling research

28 February 2025

(PRESS RELEASE) -- MGM Resorts International and BetMGM announced the expansion of several groundbreaking collaborations, aiming to provide critical resources, advance research efforts, and strengthen industry-wide initiatives to better support individuals affected by problem gambling. This news comes as MGM Resorts and BetMGM join the National Council on Problem Gambling in recognizing March as Problem Gambling Awareness Month.

The partnerships break down as follows:

MGM Resorts & Kindbridge Research Institute
MGM Resorts will donate $180,000 to Kindbridge Research Institute to support studies examining the impact of sports betting across various populations and the development of responsible gaming strategies.

"As a global gaming and hospitality leader, we are always looking to support innovative and actionable research that can make a positive impact," said Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts. "As our company continues to grow both domestically and internationally, these studies will allow us to support our industry and enhance the sustainability of communities in which we operate."

BetMGM & Kindbridge Behavioral Health
BetMGM is expanding its Kindbridge Behavioral Health referral program nationwide. This initiative ensures that players in all jurisdictions where BetMGM operates online have direct access to Kindbridge's specialized mental health services, providing critical support for those experiencing gambling-related challenges.

Rhea Loney, Chief Compliance Officer, BetMGM, said, "Responsible gaming is a focal point of our operations, and we will continue to invest in programs that promote player protection and well-being. Expanding our partnership with Kindbridge ensures that essential support services are always within reach for those who need it."

MGM Resorts, BetMGM & British Columbia Lottery Corporation (BCLC)
Throughout March, MGM Resorts and BetMGM will increase responsible gaming messaging from GameSense within their digital platforms and retail sportsbooks nationwide. These messages will remind sports bettors to "take a time-out" and include QR codes for quick access to responsible gaming tips and resources. Trained GameSense Advisors will also be staffed at BetMGM Sportsbooks and MGM Rewards desks across the country, ready to provide assistance and support to anyone who might need it. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC), and later adopted by BetMGM. The program focuses on positive, transparent, and proactive interactions with guests and customers about how to gamble responsibly.

MGM Resorts, BetMGM & University of Nevada, Las Vegas (UNLV)
MGM Resorts and BetMGM are expanding community outreach to include universities by engaging with UNLV Gaming Law students. These sessions highlight the vital role responsible gaming plays in enhancing the guest and customer experience, as well as in supporting the long-term sustainability of the industry.

Sarah Gonzales, Director of Graduate Programs, William S. Boyd School of Law, UNLV, said, "Our collaboration with MGM Resorts has been a valuable learning experience for Boyd law students, enhancing their understanding of gaming regulations through real-world exposure. Exploring the GameSense program firsthand helps them grasp the importance of responsible gaming, especially as more jurisdictions require such important initiatives."

Additional Commitments
- MGM Resorts is contributing $60,000 to affiliated State Councils on Problem Gambling in support of various advocacy and preventative initiatives
- BetMGM has renewed its partnership with EPIC Global Solutions, a leading problem gambling education consultancy firm, to provide a series of lived-experience education sessions for all BetMGM employees
- MGM Resorts and BetMGM will continue to provide all employees with comprehensive and research-based responsible gaming training
- MGM Resorts and BetMGM continue in their partnership with the American Gaming Association's (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign

Related Links
BetMGM Site Details
MGM Resorts International Gaming Vendor Information

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