MGS survey signals increasing Chinese interest in global market

21 July 2016

(PRESS RELEASE) -- The MGS Entertainment Show - Creativity & Innovation (MGS), the fastest growing exhibition on the international gaming calendar, has reported a stronger commitment to the event from the mainland Chinese buying sector and a growing interest in the internationalization on the show floor, according to the findings of its 2015 Survey. The MGS annual indicator showed that as many as 58% of its mainland Chinese visitors now use the November outing as their only exhibition attendance in the sector. The key visitor finding coincides with another notable factor - the significant rise in the number of international companies represented at MGS (55), which has almost doubled over the last three years. The MGS survey examined performance feedback, customer satisfaction and new initiatives, and has been used to help shape the show's new three year vision which is due for presentation to the global industry in the coming weeks.

The MGS analysis, which focused on the response of both visitors and exhibitors to the Asian gaming industry's 2015 exhibition, produced encouraging results for the show itself, as well as signals of intent going forward. Its major findings included:

Primary Exhibition: 58% of Mainland Chinese visitors use MGS as their only trade show attendance
Purchasing Authority: 74% of MGS visitors were drawn from the senior buying positions, holding the authority to approve or recommend purchases
Executive Attendance: 85% of MGS visitors held leading management posts, operating directorial and senior professional management roles
Countries Represented: 55 countries are now represented on the MGS showfloor
Recommendations: 95% of all visitors would be returning in 2016

Elf Hui, recently appointed MGS Event Organizer, responded positively to the findings, stating: "Obviously, these are encouraging figures for the show and provide support and reinforcement to our clear objectives. But more importantly, the findings offer an insight to the future direction of our marketplace and sends an interesting signal as to where the questions, and most importantly, the commercial intentions are being directed."

She explained: "The response from our Chinese visitors, for example, is very telling. Mainland China is, without a shadow of a doubt, the largest mass market of buyers on the planet. And their response is very interesting, not just for its specific support of our own show, but also for the timing of its message. It is no coincidence that the Chinese Government's One Belt One Road program of investment around the Asia Pacific region is currently on the agenda and many industrialists are watching this intently. At the same time, in our own home market, the Macau SAR Government's plan for economic diversity is also a sign that the trading doors are open between Macau and the rest of the region and the world. Both programs ultimately mean business and investment; and both clearly are defining the trading boundaries for which MGS is a significant gateway."

The 2015 findings have already been put to good use at the MGS Entertainment Show. On a micro level, the show has renamed and rebranded to incorporate the broader based industry that services a gaming and entertainment hub; it has channeled extra focus into the technological arm of the global industry, a direction that will be supported by long term show advocates such as the Novomatic Group of Companies; and it has strengthened its links with the Government through a series of joint initiatives to help drive the economic growth of the region.

Related Links
Chinese Online Gambling
Novomatic

Featured Vendors
Oklahoma Indian Gaming Association (OIGA) Conference
Casino City Press
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Talisman Group Creators of EZ Baccarat
Top One Tech Limited
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Top One Tech Limited
Global Touch solution partner of choice, 10+ years OEM manufacturing, 100,000+ units application
Dable Advisory & Consulting Services
House Tech Ads
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Slot Machines Unlimited
Players Pal
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Players Pal
Revolutionize the way you connect with your casino players with the Players Pal mobile app
Sunkist Graphics, Inc.
Casino Schedule Ease
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Casino Network
AmericanChecked
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Betson Imperial Parts & Service
GamblersPick
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Texas Slots & Gaming
OCR - Online Casino Reports
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
TribalHub
Rymax Marketing Services, Inc.
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Imagine This
Shenzhen ZhengYuanTai Technology Co., Ltd.
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Shenzhen ZhengYuanTai Technology Co., Ltd.
14 years experienced gaming display manufacturer: open frame, curved, and halo monitors
Regulatory Management Counselors, PC
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients


Your Guide to 14,931 Gaming Industry Suppliers