New Canadian gaming coalition will target illegal sites

5 August 2022

(PRESS RELEASE) -- A coalition of five provincial gaming corporations in Canada is calling on the federal government to continue to work with the provinces and regulators to protect Canadians from the misleading advertising and operation of illegal gambling websites within Canada.

The coalition is comprised of the British Columbia Lottery Corporation; Alberta Gaming, Liquor & Cannabis; Manitoba Liquor and Lotteries Corporation; Loto-Québec; and Atlantic Lottery Corporation.

In all provinces where coalition members operate, offshore operators promote their illegal gambling websites by advertising mirror "free-to-play" websites in all forms of media and, in particular, during popular live sporting events. These advertisements broadcast nationally, and blur the line between provincially regulated gaming sites, on the one hand, and illegal operators, on the other.

"Research shows that the majority of players are unaware of whether an online site is legal in their province or not," said Atlantic Lottery Corporation President and CEO, Patrick Daigle. "This is a significant amount of money that could be staying right here in our region to fund public services, but instead continues to be taken away from helping our communities to the sole benefit of illegal operators."

In response to the significant concern expressed by Canadians over the rapid increase and frequency of these advertisements, the Provincial Lottery Corporations have come together to fight back against these illegal operators and their misleading, intrusive advertising.

Part of the coalition's advocacy will work to raise public awareness about the prevalence of illegal operators and advise media platform owners of their duty to comply with existing laws and regulations by refusing to accept misleading advertisements for illegal gambling websites. The coalition also encourages the federal government to enforce current laws and regulations to shut out these operators from the markets where the Provincial Lottery Corporations operate.

According to June 2022 research conducted by H2 Gambling Capital, the Canadian online gambling market is valued at $3.8 billion in 2022 and is estimated to grow to $6.2 billion by 2026. "Illegal operators see the Canadian landscape on a whole as ripe for the taking," says Alberta Gaming, Liquor and Cannabis, CEO, Kandice Machado. "They are using misleading advertising to dominate the market, offering countless opportunities for Canadians to - often unknowingly – engage in illegal betting."

Commercial gambling is illegal in Canada unless controlled by the various provincial governments. Provincial oversight helps protect players by offering controlled and safe environments to play, protection from predatory practices, age-gating, safe play resources to support healthy play, and accountability to the public. Offshore illegal gambling websites are not regulated or authorized by provincial jurisdictions.

"The members of our coalition return their profits back to the province in which they operate.
These profits help fund important programs and services like healthcare, education, and community programs," says Manitoba Liquor & Lotteries Corporation, President & CEO, Manny Atwal. "Illegal gambling websites advertise to Canadian players but often operate outside of Canada, taking the profits with them."

Related Links
Alberta Gaming and Liquor Commission - AGLC Gaming Vendor Information
Atlantic Lottery Corporation Gaming Vendor Information
AGLC Ownership Details
Atlantic Lottery Corporation Ownership Details
BCLC Ownership Details
Manitoba Liquor and Lotteries Ownership Details

Featured Vendors
Sunkist Graphics, Inc.
TOP ONE TECH LIMITED
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Imagine This
Casino City Press
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Global Gaming Expo (G2E)
TribalHub
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
TribalHub
23rd Annual TribalNet Conference Sept 12-15, 2022 Grand Sierra Resort & Casino in Reno, NV
Kallop
.Dot-iGaming.com
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
.Dot-iGaming.com
Fully loaded advanced casino platform. One time (low) fee, 100% your property, start now!
Rymax Marketing Services, Inc.
Plastic Card ID
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Plastic Card ID
The World’s Lowest Prices on Printed Plastic Cards and Card Printers!
TDN Money Systems
Casino Schedule Ease
TDN Money Systems
Cage, cash/chip handling experts representing CountR, ARCA, AccuCASH, Fujitsu & NCR
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
Betson Imperial Parts & Service
Talisman Group Creators of EZ Baccarat
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Broadband Hospitality
Casino Network
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Oklahoma Indian Gaming Association (OIGA) Conference
Slot Machines Unlimited
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
AmericanChecked
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions


Your Guide to 15,415 Gaming Industry Suppliers