Parlay Entertainment Further Expands into UK

LONDON, United Kingdom -- (PRESS RELEASE) -- Parlay Entertainment Inc. (Pink Sheets:PRYNF), the world's leading supplier of Internet Bingo solutions, announced today the completion of a license agreement with St. Minver Limited, Europe's largest provider of 'white label' fully managed gaming solutions. The deal highlights Parlay's further expansion into the UK and reinforces its dominant position in the online Bingo market.

Using Parlay's industry leading Bingo software, St. Minver will launch the UK's first 90-number Bingo Network in Q1 2005. The Network, which will also offer 75-number Bingo, will operate on an aggregated model so that all partners in the Network will benefit from shared liquidity and large jackpots. That liquidity will include Gala Bingo which is the UK's largest land-based Bingo operator with approximately 40% market share, 168 clubs, some 35 million admissions annually and a database of over 6 million UK customers. Additional brand name partners will be announced after the Network's successful launch in the coming months.

"We are very excited to be the first to launch a 90-number Bingo Network in the UK," said David Kicks, St Minver's Business Development Director. "We are confident that as a result of our relationships with some of the UK's leading brands, our collaboration with Parlay will result in us creating Europe's largest multi-partner Bingo Network".

With some Pounds Sterling 1,222 million spent in UK Bingo clubs annually, much has been made of converting some of this land-based play to the Internet. "Bingo is the most socially acceptable form of wagering in the world and, as such, is a global phenomenon with vast untapped land-based players who can convert to Internet play," explained Andrew Branscombe, Vice President of Sales for Parlay Entertainment. "A vastly overlooked dimension to all this is that the Internet may very well also introduce entirely new demographic groups to Bingo. As online Bingo starts to explode from the early stage of its development as an e-gaming vertical, we anticipate additional entry by large Internet and traditional leisure and gaming brands."