Parlay Entertainment, Stan James sign deal

Stan James will launch its online bingo offering in the United Kingdom as well as Spain, where the company's Spanish partners are also owners of a large chain of land-based bingo halls. Stan James Bingo is expected to go live later this summer at Stanjames.com.

"After extensively reviewing all the bingo suppliers in the market, we found that Parlay offers the most comprehensive solution to fit our current and future needs," said Peter Fisher, CEO of Stan James. "We're very pleased to expand the entertainment offering we can provide to our customers by partnering with Parlay, an organisation that brings a decade of online bingo experience to our team."

Steve Cook, Parlay's European Managing Director, said: "Stan James is a significant signing for us as they have signalled their intent to make bingo a key focus of their future gaming strategy. We are excited that they have recognized the unique strengths of Parlay's bingo technology. They join an impressive list of lifestyle brands using Parlay software, including Virgin, AOL and Yahoo! Stan James has seen the huge potential for both cross-selling to its current customers while attracting new demographics. We're pleased to welcome them to the Parlay platform."

Parlay Entertainment provides its bingo software to over 180 bingo sites. In particular, Parlay's UK-facing online bingo sites are expected to see steady increases in new customer acquisitions as England's indoor public smoking ban takes effect on July 1. Similar bans have already been implemented in Wales and Scotland.

Mr. Cook continued: "The online bingo industry has been growing at a phenomenal pace and most industry experts predict business will double within the next two to three years. We are also seeing rapid expansion beyond the core UK market into many other European countries where bingo has traditionally been very popular."