Play Playground opening this fall at Luxor Casino in Las Vegas

26 April 2023

(PRESS RELEASE) -- Play Social Inc. is scheduled to open its first Play Playground location this fall as a 13,000 square-foot immersive playground at Luxor Hotel and Casino in Las Vegas. Play Playground will be a first-of-its-kind fantastical large-scale gamified experience.

“We are thrilled to be launching our groundbreaking anchor attraction at Luxor,” said Brad Albright, CEO of Play Social Inc. “Play Playground is a multi-dimensional, dynamic world that stimulates all the senses and facilitates social interaction through bespoke social games, appealing to all ages during the day and adults at night.”

Transporting people back to the carefree joy of childhood, guests will enter a magical world, imagined by celebrated designer Paul Bishop, where 20 larger-than-life immersive games and attractions are found at every turn. Play Playground will feature theatrical cocktails and endless cheering, laughter, and the excitement of working up the leaderboard with friends—both old and new. No skills are required—only the desire to leave the real world behind and have fun. Play Playground is for families, couples, co-workers, friends and anyone and everyone who wants to play.

“As we grow up, we have forgotten the importance of play - of laughing together, high fiving, and the excitement of winning with your team,” said Jennifer Worthington, COO of Play Social Inc. “We want people to put their phones down, grab a drink, jump into the games and play to the top of the leaderboards. Guests will feel like they have been dropped into their own game show!”

Brad and Jennifer are joined on the company’s board by Ian Sugarman, who leads immersive entertainment investments for WestRiver Group.

“Play Playground is for anyone and everyone who wants to TOLP (“Time Off, Let’s Play!”),” said Sugarman. “I am excited to be part of this transformative experiential concept that will make people smile especially if they decide to ride the slide into the bar.”

Sugarman, a former Morgan Stanley vice chairman of retail investment banking, has teamed with Erik Anderson, WestRiver Group Founder and CEO, who is the modern founder of Topgolf and led the opening of the flagship venue at MGM Grand Hotel & Casino Las Vegas.

Play will feature two bars, VIP mezzanines, and private event spaces that can be customized for corporate buyouts, special events, birthday parties, bachelorettes, and conventioneers.

“Play Playground is such a natural fit for Luxor,” said Chuck Bowling, Luxor’s President & COO. “Our guests seek fun and adventure throughout their Las Vegas visits and will find in Play a place for their inner child to let loose. With so much happening at the south end of The Strip, we are thrilled to welcome Jen, Brad and the Play Playground team to our family.”

Related Links
Luxor Hotel and Casino Details
MGM Grand Hotel & Casino Las Vegas Details
MGM Resorts International Gaming Vendor Information

Featured Vendors
Betson Imperial Parts & Service
Casino Trac - Table Trac, Inc.
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Casino Trac - Table Trac, Inc.
CasinoTrac™ is a full CMS platform, operating in 225 locations, across 13 countries, since 1995.
Casino Network
Talisman Group Creators of EZ Baccarat
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Oklahoma Indian Gaming Association (OIGA) Conference
Slot Machines Unlimited
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Dable Advisory & Consulting Services
Top One Tech Limited
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
Indian Gaming Tradeshow & Convention
Sunkist Graphics, Inc.
Indian Gaming Tradeshow & Convention
The largest gathering of tribal leaders and casino executives in the United States
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
OCR - Online Casino Reports
Kallop
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
GamblersPick
Regulatory Management Counselors, PC
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
House Tech Ads
TribalHub
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Casino City Press
AmericanChecked
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Goldfinger Monitors
Casino Schedule Ease
Goldfinger Monitors
Innovative touch-screen solutions - vibrant lighting, high-def imagery, bright, bold colors
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts


Your Guide to 14,891 Gaming Industry Suppliers