Players Network Establishes New Division

16 June 2005

LAS VEGAS – (PRESS RELEASE) -- Players Network (OTC Bulletin Board: PNTV) announced today that it has established a new Gaming Lifestyle Marketing Division. That division will provide the foundation for a new revenue stream for the company from the establishment, growth and leveraging of an eventual multi-million individual database of gaming and travel consumers, a marketing partnership program with major hotel casinos and a player services business for individuals and corporations.

The Gaming Lifestyle Marketing Division of Players Network will build an evolving database of consumers of gaming products and services and will serve the needs of that growing community with hotel, casino, merchandise, ticketing, travel, restaurant, show and spa services. The company plans to expand the division rapidly through the strategic acquisition of customer bases and through promotions and sweepstakes offers. Players Network collected over 40,000 data records last month and expects the base to grow in the millions.

Joining Players Network as Strategic Marketing Advisor, is John English, Senior Vice President, Las Vegas Gaming, Inc. and Chairman of the Las Vegas Gaming Advisory Board. English is a well-known, successful gaming industry strategic marketing professional with extensive experience in marketing to consumers through casino gaming, media, entertainment, retail, consumer goods and technology companies. English will advise the company in, and provide oversight for, Player's Network's Database Marketing and Management Program.

English served as President of the Lottery Division of Winners Award and co-founded Pinpoint Direct Incorporated. He later founded Mailworks International and Integrated Data Systems which developed a proprietary gaming database of over 4.5 million loyal customers. In the mid nineties, he co-created and commissioned the development plans for The Stadium Resort Hotel & Casino, an 800-room sports-themed hotel, casino and sports complex.

He subsequently founded Multimedia Enterprises where he developed the history-making gaming device Sports Bet Xpress (SBX), the first ever remote sports wagering system in gaming history. English also created Gamblers Bonus Million Dollar Ticket, again the first game of its type to be approved by the Nevada Gaming Control Board for distribution throughout 600 gaming locations. After successful partnering ventures with United Coin Machine Company, Caesars Entertainment, Mandalay Bay Group, and Z-Touch Technology, English left Multimedia Enterprises in September, 2004 to join Las Vegas Gaming Incorporated. He was named direct mailer of the year on three occasions and created media and public relations campaigns for Wal-Mart, Playboy, AAA, Time Warner Corporation, Turner Communications, Sony Corporation, and Nabisco.

"John has been instrumental in many of the gaming industry's most successful marketing efforts; and, we are fortunate that he has brought his deep experience to Players Network as we set out to build a series of marketing services with our industry partners," commented Mark Bradley, Founder & President of the company.

"I see tremendous potential for Players Network to build a deep, rich and growing database of consumers in the gaming lifestyle category. We have ambitious plans to create a significant business for the company," said English. "And, this business will provide great benefits for our casino hotel, broadband, television, home video and online partnerships."


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