Players Network signs deal with Modern Mobile Marketing

Players Network plans to create a series of SMS text messaging sweepstakes campaigns that will be promoted and marketed aggressively on all Players Network's Video-On-Demand (VOD) platforms and its website, PlayersNetwork.com. Advertising for the campaigns will be integrated into Players Network's programming and distributed across all outlets to generate consumer interest in each targeted promotional sweepstakes. Modern Mobile Marketing's SMS text messaging technology provides several options to custom fit integrated marketing modes to the individual requirements of each targeted sweepstakes to attract consumer participation.

Planned launch date for the first of the series of integrated Marketing Campaigns is first quarter 2008. Modern Mobile Marketing and Players Network have designed this SMS Promotion to excite consumers about Players Network, create an interactive experience between the consumer and Players Network programming, accelerate branding of Players Network as the leading provider of Las Vegas and Gaming content, generate significant revenue, and provide Players Network producers and partners with valuable consumer data for remarketing purposes.

"We've been searching for a mobile marketing partner for a long time. A lot of companies say they do everything, but when you dig deeper you realize they either don't have the technology or the creativity you desire. Modern Mobile Marketing has both and more. In addition to their state-of-the-art technology and collaborative creativity, MMM has the strategic planning capabilities and outside-the-box thinking we have been searching for. We're very, very excited to have MMM as our partner in this lucrative area of mobile marketing," said Michael Berk, President of Programming for Players Network.

"As Modern Mobile Marketing is quickly becoming the leading premium SMS promotional marketing company, we look for the perfect syndication partners like The Players Network to deliver users with the best mobile customer interaction and experience. We are excited to be working with such a strong brand in the gaming space and to assist The Players Network with the fast and growing area of premium mobile marketing," says Rick Bennink, co-founder of Modern Mobile Marketing Inc.