Rebranded BetMGM app launches in New Jersey

6 September 2019

(PRESS RELEASE) -- Roar Digital, LLC – the 50/50 joint venture created by MGM Resorts International and GVC Holdings – today launched the BetMGM online gaming app in the state of New Jersey. BetMGM is a new customer experience as well as a rebranding of the online gaming app, PlayMGM, introduced by MGM in 2017.

The product incorporates the new GVC Sportsbook platform, giving customers a seamless betting and gaming experience, and will be the core mobile platform utilized for future state rollouts. Not only can customers play the traditional Casino and Poker Games they've come to love through MGM, but now sports fans can place an expanded range of pre-match and in-play bets on professional and collegiate football, MLB, MLS, NBA and NHL games, among other sporting events.

"Today's an exciting day as we launch the rebranded and upgraded BetMGM app in New Jersey," said Adam Greenblatt, CEO of Roar Digital, LLC. "We're thrilled to give our customers bigger and bolder opportunities to enjoy the games and unique experiences that BetMGM will provide as the professional and collegiate football seasons get underway. We believe our product takes in-game entertainment to the next level."

Customers accustomed to unique in-game betting experiences will undoubtedly be drawn to BetMGM's bold offerings and enhancements that include:
  • Early Cash Out - Players can settle a bet before the game ends to lock in winnings or cut losses.
  • One Wallet System - BetMGM allows for seamless and unlimited movement of funds within customer accounts from Sports to Casino to Poker.
  • Track Your Bet - Live scoreboards across many of our customer's favorite sports to track their bets in real-time.
  • Boosted Offers - Daily boosted bets and promotions across all major sports, including professional and collegiate football.
  • Smoother Transactions - Ability to deposit and withdraw with ease using any of our payment methods including PayPal, Play+ and Skrill.
"The mobile gaming industry's future is on a steep incline, and we are harnessing best-in-class mobile technology from Roar Digital, powered by GVC," said Scott Butera, MGM's President of Interactive Gaming. "We expect this significant upgrade to our mobile experience to complement MGM's proven retail presence and allow us to immediately compete in New Jersey and additional states where mobile gaming is approved."

GVC Holdings CEO, Kenneth Alexander added, "The combination of the power of MGM's brand, alongside GVC's state-of-the-art technology and online sports-betting expertise, will ensure that the BetMGM offering is at the forefront of the U.S. sport-betting opportunity."

Related Links
MGM Resorts International Gaming Vendor Information

Featured Vendors
TribalHub
Slot Machines Unlimited
TribalHub
27th Annual TribalNet Conference Sept 20-24, 2026 at Hilton Anatole Dallas in Dallas, TX
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
K2J Marketing Partners
Casino City Press
K2J Marketing Partners
We’re not just a gifting provider—we’re an extension of your marketing team driving proven results.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Patriot Gaming & Electronics, Inc.
Regulatory Management Counselors, PC
Patriot Gaming & Electronics, Inc.
Patriot Gaming…Parts is what we do. Visit us: www.patriotgaming.com
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
TBE Architects
Rymax Marketing Services, Inc.
TBE Architects
Creating extraordinary casino, hotel, and resort destinations from master plan through final design
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Oklahoma Indian Gaming Association (OIGA) Conference
Sunkist Graphics, Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 20-22, 2026 Oklahoma City
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino Network
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands


Your Guide to 13,742 Gaming Industry Suppliers