Rymax unveils holiday gift list at G2E

(PRESS RELEASE) -- Rymax Marketing Services, Inc., the No. 1 source for player loyalty, will be exhibiting at the Global Gaming Expo (G2E) Tradeshow at Booth #3623 on 9-11 October at the Sands Expo and Convention Center in Las Vegas, NV.

This year at the show, the company is focused on the expanding gaming market and working with clients to enhance loyalty programs that target a new audience base.

To capture audiences, the company proudly announces the launch of their 2018 Annual Gift Guide, #RymaxGiftstagram, which highlights the newest and hottest rewards items available through Rymax. This much-anticipated gift list includes dozens of in-demand products but represents only a fraction of the company’s impressive roster of 400 brands and 15,000 reward options.

Of the expanding gaming market, Paul Gordon, Senior Vice President of Sales for Rymax said, “We know what motivates your players and your employees when it comes to brands and products. The rising popularity of online casinos, the resurgence and revitalization of various casino regions and the legalization of sports betting have created a new opportunity for casinos to build loyalty among a new population of casino-goers. As the gaming industry evolves, so should player loyalty programs. Each program should be strategically designed to effectively target players of all ages, at every level, in every sector of the gaming marketplace.”

From the boomers with discretionary income to the elusive millennials, casino properties need to create strong marketing initiatives that will satisfy all groups. Offering a robust catalog of thousands of reward options from brands that span dozens of categories, Rymax understands shifting rewards trends and the importance of delivering players the products that motivate them most. Gordon advises, “The first step in creating an effective player loyalty is understanding the power of the brands that draw players into your loyalty programs.”

Rymax’s award-winning solutions extend beyond their portfolio of rewards. The company builds and executes award-winning, interactive reward events, through which players are given access to a wide array of carefully chosen reward options in person, in an exclusive setting.

Additionally, earlier this year, Rymax rolled out an upgraded version of its proprietary online rewards platform, MaxSite, giving it a sophisticated new look, faster capabilities, a scalable build-out and new ways to search and redeem for rewards. To further expand the player experience, the company’s newly enhanced rewards redemptions app, MaxMobile, provides rewards participants on handhelds with a convenient, user-friendly experience, where they can be rewarded in real time.

“The challenge today is to communicate on as many platforms as possible and deliver content in a way that players access other information,” adds Gordon. “Everyone is on a ‘smart’ device and we need to deliver the player loyalty message in those forms to drive play.”