Scientific Games extends Hard Rock International deal

1 October 2020

(PRESS RELEASE) -- Scientific Games Corporation was selected by long-term partner Hard Rock International to deliver its OpenSports and OpenGaming solutions across regulated markets in the U.S.

Initially, Scientific Games will deploy its OpenSports digital and retail solutions for Hard Rock International in Iowa and New Jersey. The Company will be the exclusive provider of sportsbooks operating under the Hard Rock brand across the agreed states.

Hard Rock International will also power their iGaming offering in New Jersey with Scientific Games' OpenGaming solution via the Hard Rock Casino apps and HardRockCasino.com.

Scientific Games' OpenGaming solution will deliver the player account platform across all Hard Rock International digital solutions in the two states.

Jordan Levin, Group CEO, Digital for Scientific Games said: "The Hard Rock brand is instantly recognizable on a global scale and to extend our partnership with them once again is testament to our product development capabilities across iGaming and Sports in the US. As the digital team of Scientific Games, we have deep expertise across iGaming and sports and we're looking forward to working with the great team at Hard Rock."

Kresimir Spajic, SVP Online Gaming and Sports Betting at Hard Rock International said: "We wanted to take our offering to the next level and Scientific Games and its product offering fit the bill perfectly. The company's sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our already strong casino offering in the state. These are exciting times for Hard Rock International as we bring even more entertaining experiences to our loyal customer base."

As part of the extended relationship, Hard Rock will offer its players the ultimate omni-channel sports betting and iGaming experiences driven by Scientific Games' robust and scalable technology.

Both OpenSports and OpenGaming are delivered as end-to-end solutions. On the sports side, Hard Rock International will benefit from a digital and retail betting offering that combines the performance of the OpenBet™ engine with the versatility of OpenTrade; the full risk and liability management service powered by Don Best.

With OpenGaming, Scientific Games has quickly become the go-to casino aggregation platform for market leaders in the U.S. Hard Rock International will have access to OpenGaming's extensive library of games available from the world's leading studios supplemented by cutting-edge player features such as free-rounds and tournaments.

Related Links
Hard Rock International Gaming Vendor Information
Light & Wonder Gaming Vendor Information

Featured Vendors
Innovative Configuration Inc.
Oklahoma Indian Gaming Association (OIGA) Conference
Innovative Configuration Inc.
I-Games Anywhere-Anytime - Win Product-Service-Activity-Attraction Discounts at Favorite Casinos.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: July 20-22, 2026 Oklahoma City
Casino City Press
Rymax Marketing Services, Inc.
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Indian Gaming Tradeshow & Convention
Slot Machines Unlimited
Indian Gaming Tradeshow & Convention
Indian Gaming Tradeshow & Convention - the premier event for the Inian Gaming Industry.
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
TribalHub
Casino Network
TribalHub
27th Annual TribalNet Conference Sept 20-24, 2026 at Hilton Anatole Dallas in Dallas, TX
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
K2J Marketing Partners
Texas Slots & Gaming
K2J Marketing Partners
We’re not just a gifting provider—we’re an extension of your marketing team driving proven results.
Texas Slots & Gaming
Wholesale gaming reimagined. Texas Slots & Gaming is your sustainable gaming partner.
Betson Imperial Parts & Service
Patriot Gaming & Electronics, Inc.
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Patriot Gaming & Electronics, Inc.
Patriot Gaming…Parts is what we do. Visit us: www.patriotgaming.com
Regulatory Management Counselors, PC
Sunkist Graphics, Inc.
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Imagine This
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!


Your Guide to 13,686 Gaming Industry Suppliers