TransAct, Starworld Macau team up

15 October 2007

HAMDEN, Connecticut -- (PRESS RELEASE) -- TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in market-specific printers for transaction-based industries, and Galaxy Entertainment Group's StarWorld Macau Resort announce the implementation of a new marketing pilot program utilizing TransAct's exclusive POWEROLL(TM) brand customized receipt paper. The program has been deployed to a broad range of retailers located in Southern China's Zhuhai District.

The pilot concept - designed to drive traffic, awareness, and brand recognition of the StarWorld Macau Resort - is the first of its kind to launch in the China market, where traditional marketing methods and legal limitations on advertising and direct mail have made it difficult for Macau casinos to market their properties.

POWEROLL(TM) is pre-printed, picture-quality receipt paper that leverages the power of color with high-resolution, full color, front and back print capabilities - creating a powerful marketing message. TransAct first introduced POWEROLL(TM) to the U.S. market earlier this year, where it is gaining industry recognition. The pilot partnership with StarWorld propels POWEROLL(TM) into one of the hottest casino markets in the world and gives POWEROLL(TM) a global presence within TransAct's recently expanded supplies product line.

The pilot is currently underway and will run through October 31, 2007, with over 1.7 million offers and coupons expected to be issued at retailers during the pilot. Redeemable coupons include offers at the StarWorld Resort for a BOGO (Buy One Get One Free) dinner and free cocktails in the StarWorld Lounge, to name a few. In addition StarWorld has issued 20,000 coupons offering a free night's stay at the resort as an incentive to drive customers to the property.

Bart C. Shuldman, Chairman, President and Chief Executive Officer of TransAct Technologies, said, "We are pleased to be piloting this exciting new concept with a world-class resort in the growing Macau market. POWEROLL(TM) provides a marketing tool that fully supports Galaxy Entertainment Group's desire to build StarWorld's reputation and market awareness The value TransAct Services Group brings to the table through its outstanding products, services and commitment, is something that StarWorld recognized when choosing to launch this pilot with us."


Related Links
Transact Technologies, Inc. Gaming Vendor Information
StarWorld Hotel & Casino Details

Featured Vendors
OCR - Online Casino Reports
TribalHub
OCR - Online Casino Reports
Delivers highly targeted casino traffic from over 70 countries! Get your casino listed today at OCR!
TribalHub
25th Annual TribalNet Conference Sept 16-19, 2024 Westgate Las Vegas
Casino City Press
AmericanChecked
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
Casino Schedule Ease
Top One Tech Limited
Casino Schedule Ease
Full Featured & customizable for the complex scheduling needs of table games & other casino depts
Top One Tech Limited
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
GamblersPick
Oklahoma Indian Gaming Association (OIGA) Conference
GamblersPick
Share & Read other players' reviews! A top player community-driven portal for online casinos.
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: August 12-14, 2024 Oklahoma City
House Tech Ads
Dable Advisory & Consulting Services
House Tech Ads
Drive quality casino-gambling traffic to your brand from over 70 countries from our premium assets!
Dable Advisory & Consulting Services
Advisory & consulting services services for Indigenous entrepreneurs, businesses & organizations
Slot Machines Unlimited
Goldfinger Monitors
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Goldfinger Monitors
Innovative touch-screen solutions - vibrant lighting, high-def imagery, bright, bold colors
Regulatory Management Counselors, PC
Betson Imperial Parts & Service
Regulatory Management Counselors, PC
Over 45 years of experience serving the legal and regulatory needs of casino industry clients
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Sunkist Graphics, Inc.
Casino Network
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Kallop
Casino Trac - Table Trac, Inc.
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
Casino Trac - Table Trac, Inc.
CasinoTrac™ is a full CMS platform, operating in 225 locations, across 13 countries, since 1995.
Indian Gaming Tradeshow & Convention
Indian Gaming Tradeshow & Convention
The largest gathering of tribal leaders and casino executives in the United States


Your Guide to 14,894 Gaming Industry Suppliers