TransAct, Starworld Macau team up

15 October 2007

HAMDEN, Connecticut -- (PRESS RELEASE) -- TransAct Technologies Incorporated (Nasdaq: TACT), a global leader in market-specific printers for transaction-based industries, and Galaxy Entertainment Group's StarWorld Macau Resort announce the implementation of a new marketing pilot program utilizing TransAct's exclusive POWEROLL(TM) brand customized receipt paper. The program has been deployed to a broad range of retailers located in Southern China's Zhuhai District.

The pilot concept - designed to drive traffic, awareness, and brand recognition of the StarWorld Macau Resort - is the first of its kind to launch in the China market, where traditional marketing methods and legal limitations on advertising and direct mail have made it difficult for Macau casinos to market their properties.

POWEROLL(TM) is pre-printed, picture-quality receipt paper that leverages the power of color with high-resolution, full color, front and back print capabilities - creating a powerful marketing message. TransAct first introduced POWEROLL(TM) to the U.S. market earlier this year, where it is gaining industry recognition. The pilot partnership with StarWorld propels POWEROLL(TM) into one of the hottest casino markets in the world and gives POWEROLL(TM) a global presence within TransAct's recently expanded supplies product line.

The pilot is currently underway and will run through October 31, 2007, with over 1.7 million offers and coupons expected to be issued at retailers during the pilot. Redeemable coupons include offers at the StarWorld Resort for a BOGO (Buy One Get One Free) dinner and free cocktails in the StarWorld Lounge, to name a few. In addition StarWorld has issued 20,000 coupons offering a free night's stay at the resort as an incentive to drive customers to the property.

Bart C. Shuldman, Chairman, President and Chief Executive Officer of TransAct Technologies, said, "We are pleased to be piloting this exciting new concept with a world-class resort in the growing Macau market. POWEROLL(TM) provides a marketing tool that fully supports Galaxy Entertainment Group's desire to build StarWorld's reputation and market awareness The value TransAct Services Group brings to the table through its outstanding products, services and commitment, is something that StarWorld recognized when choosing to launch this pilot with us."


Related Links
TRANSACT Technologies, Inc. Gaming Vendor Information
StarWorld Hotel & Casino Details

Featured Vendors
Casino Network
Casino City Press
Casino Network
20+ years experience selling refurbished slot machines, parts & glass for all major brands
Casino City Press
A leading publisher and distributor of casino and gaming business data and market research reports.
Oklahoma Indian Gaming Association (OIGA) Conference
Slot Machines Unlimited
Oklahoma Indian Gaming Association (OIGA) Conference
The biggest little show in Indian gaming! Save the date: Aug 9-11, 2022 in Tulsa!
Slot Machines Unlimited
Exporter of IGT, Williams, AVP, Trimline, Aristocrat, Konami, Bally, & parts over 20 yrs experience
Talisman Group Creators of EZ Baccarat
Casino Schedule Ease
Talisman Group Creators of EZ Baccarat
With over 800 tables in 150+ casinos, EZ Baccarat is the number one brand in baccarat.
Casino Schedule Ease
Get a 90-Day Free Trial of 100% contactless, customizable table game & full casino scheduling
TDN Money Systems
.Dot-iGaming.com
TDN Money Systems
Cage, cash/chip handling experts representing CountR, ARCA, AccuCASH, Fujitsu & NCR
.Dot-iGaming.com
Fully loaded advanced casino platform. One time (low) fee, 100% your property, start now!
Global Gaming Expo (G2E)
Rymax Marketing Services, Inc.
Global Gaming Expo (G2E)
The largest gathering of global, commercial and tribal gaming professionals in North America.
Rymax Marketing Services, Inc.
Leader in creating award winning player & employee loyalty programs & events proven to increase ROI
Plastic Card ID
Broadband Hospitality
Plastic Card ID
The World’s Lowest Prices on Printed Plastic Cards and Card Printers!
Broadband Hospitality
Improve these critical guest-facing amenities: In-room TV, Wi-Fi, Mobile App. Priced right. All here
AmericanChecked
TOP ONE TECH LIMITED
AmericanChecked
Background checks for the gaming industry with key & non-key packages & fingerprinting solutions
TOP ONE TECH LIMITED
GLOBAL TOUCH SOLUTION PARTNER OF CHOICE,10+ years OEM manufacturing,100+ thousand units application
TribalHub
Kallop
TribalHub
23rd Annual TribalNet Conference Sept 12-15, 2022 Grand Sierra Resort & Casino in Reno, NV
Kallop
Reward every play like a VIP with exclusive luxury brands at affordable prices.
Sunkist Graphics, Inc.
Betson Imperial Parts & Service
Sunkist Graphics, Inc.
Specializing in the creation of best-of-breed gaming graphics - slot glass, sign faces, and more
Betson Imperial Parts & Service
Your one stop shop for all your gaming and OEM needs!
Imagine This
Imagine This
Imagine This #1 Source for Player Gifts. Over $50 million in stock ready to ship! Let us serve you!


Your Guide to 15,522 Gaming Industry Suppliers