Valley View Casino chooses VizExplorer gaming analytics solutions

(PRESS RELEASE) -- VizExplorer, a leading provider of operational intelligence solutions to the gaming industry, today announced that it has signed a new agreement with Valley View Casino & Hotel, San Diego's Favorite Casino, to install campaignViz and floorViz at the Southern California property.

Valley View chose VizExplorer's enterprise software to help modernize and increase visibility across the operation. By integrating multiple data sources and overlaying advanced visualizations, VizExplorer's solutions will provide Valley View an in-depth, real-time look into casino operations. With campaignViz, the casino's marketing department can design targeted, highly effective campaigns aimed at the player segments most likely to respond, while floorViz empowers slot operators to implement data-driven change decisions to optimize slot machine revenues.

"Southern California's crowded casino market requires that we stay ahead of the curve with sophisticated solutions that improve how we attract guests and keep revenues strong. VizExplorer's reputation precedes them, and the company's enterprise software scales with our data needs," said Todd Jackson, Valley View's VP of Information Technology.

"We're thrilled to welcome Valley View Casino to the VizExplorer family, and we're confident that they'll see their investment in us bear fruit quickly," said Kyle Gryzanoski, VizExplorer's VP of Sales–Western Region.

Southern California's premier gaming destination, Valley View Casino & Hotel features 2,000 of the latest slot machines and 26 exciting tables, including blackjack, roulette, baccarat, pai gow poker and more, as well as a complete nonsmoking casino in addition to the main casino floor.

The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.