VELO announces sponsorship with the 2021 World Series of Poker

(PRESS RELEASE) -- VELO announced today it will be a primary sponsor of the 2021 World Series of Poker tournament at the Rio All-Suite Hotel & Casino in Las Vegas. As part of the new sponsorship, VELO will take over the gaming industry's largest poker-tournament series through a host of on and off-site activations that allow players and fans to 'Never Miss a Hand.'

"We're constantly exploring new and different ways to elevate our presence and enhance experiences for our age 21+ nicotine consumers," said Leila Medeiros, Senior Vice President of Next Generation Products for Reynolds. "This partnership is a natural fit for VELO. The World Series of Poker is the game's most anticipated event. It provides the perfect backdrop for VELO to give a hand to the fans and players enjoying the tournament experience while interacting responsibly with age 21+ nicotine consumers."

VELO will kick-off its sponsorship with first-time $50,000 total in cash prizes for the Player of The Year and No Limit Leaderboard winners. The brand will be featured in all Poker Central content, including on the main stage and in television coverage. Branded signage, banners, and advertisement placements will also be featured at McCarran International Airport to reach adult travelers coming in for the WSOP tournament as well.

"The World Series of Poker is the ultimate expression of pushing your limits to achieve your goals," said WSOP Executive Director, Ty Stewart. "With VELO as a primary partner of this year's tournament, we're able to further elevate the experience for our participants and bring new life to this classic event as we return to an in-person format."

The world-famous tournament series experienced record participation in 2019 and adjusted to a hybrid format to accommodate 2020. The dynamic calendar of events begins Thursday, September 30, with all play concluding on Tuesday, 23 November.