World Poker to Debut on Travel Channel

17 February 2005

LAS VEGAS -- The World Poker tour will begin its third season on the Travel Channel March 2 with a record prize pool of more than $70 million.

The 16 episodes will air every Wednesday at 9 p.m. eastern and pacific time and will also be broadcast in more than 50 countries.

Two new tournaments have been added to the tour this season, the Mirage Poker Showdown and the Doyle Brunson North American Poker Championship at Bellagio.

Anheuser Busch will be making its second season appearance this season with its Michelob AmberBock beer serving as the World Poker Tour official sponsor.

"Viewers watch for the sheer dramatic entertainment of the WPT but many also watch to improve their game," WPT Enterprises Inc. Founder and President Steve Lipscomb said. "That is a cornerstone of our success and we believe that this year we'll teach some exciting new lessons to WPT viewers."

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