World Poker Tour Signs Licensing Partners

MINNEAPOLIS, Minnesota -- (PRESS RELEASE) -- World Poker Tour, LLC (WPT) announced today that it has signed its first wave of license agreements as part of a comprehensive brand licensing program with the following partners:

-The United States Playing Card Company, a maker of casino-grade playing cards and chips, will offer a complete set of WPT playing cards and chip sets to allow its fans to host casino-style poker games in their own home.

JAKKS Pacific, Inc., a leading toy, writing instrument and leisure products company, will market a WPT TV Games line of plug it in and play video games housed inside a WPT-themed joystick. Games in the first unit will include Texas Hold 'Em, based on the WPT television show. JAKKS' WPT TV Games is expected to hit retail shelves in late 2004.

ODM, a manufacturer of edgy and lifestyle T-shirts, will sell a line of WPT-themed T-shirts across a variety of distribution channels.

-MDI Entertainment LLC, (a subsidiary of Scientific Games), a company that creates state lottery games, has signed on to create a WPT Texas Hold 'Em Scratch-off lottery game that will offer poker-related prizes.

-G-III Apparel, a marketer and designer of fashion forward designer clothes and sports league apparel, will design WPT casual sportswear including jackets and jerseys.

-Lakes Entertainment will license and market WPT All in Hold 'Em® table games directly to casinos that will allow players to play a poker-themed table game that lets them strategize their betting and make "all-in" raises or bluffs. Lakes Entertainment owns approximately 80% of WPT.

Brandgenuity LLC, a New-York based licensing agency, has assisted the WPT in the strategic development and execution of its licensing program. For more information on World Poker Tour licenses, contact Brandgenuity at 212-925-0730 or email info@brand-genuity.com. The company is located at 430 West 14th Street, Suite 403, New York, NY 10014.

World Poker Tour, LLC is an integrated media and entertainment company, engaged in the development, production and marketing of television programming and live events, and the licensing and sale of branded consumer products featuring the World Poker Tour brand.