World Poker Tour Signs New Licensing Agreements

LOS ANGELES--(BUSINESS WIRE)--Aug. 27, 2004-- WPT Enterprises, Inc., creators of the World Poker Tour television series that airs on Travel Channel, announced today that it has signed several new license agreements as part of its comprehensive brand licensing program.

HarperCollins Publishers, the global English-language publishers, will market WPT poker strategy books. The first book in the series is expected to launch at retail in March 2005 to coincide with the WPT Season 3 launch on Travel Channel.

Dorel Industries Inc., an innovative manufacturer and marketer of high-quality home furnishings, will launch wood and metal framed WPT poker tables for home use. The products will launch in broad distribution beginning this Holiday season.

MFORMA, a leading global distributor and publisher of wireless entertainment, will offer interactive WPT entertainment for mobile phones including games, messaging, ring tones, images, icons, mobile greeting cards and other lifestyle applications. WPT wireless content is expected to be available to consumers in late 2004.

Radica Games Limited, widely known as an innovator in the electronic toy and game industry, will develop and market a WPT-inspired, hand-held, Texas Hold 'Em game. The product will combine realistic game play with innovative design and easy to use features. Radica's WPT game is expected to be available in the marketplace in March 2005 at a wide array of electronics, toy and mass and specialty retailers.

Bioworld Merchandising, a trend-setting, apparel accessory company, will manufacture and distribute a broad line of WPT hats and leather wallets in specialty stores, mid-tier department stores and mass merchants for Holiday 2004.

Briefly Stated, a major manufacturer of stylish branded loungewear, underwear and boxers, will market a line of WPT-themed boxers and loungewear across a variety of distribution channels in late 2004.

The World Poker Tour airs on the Travel Channel every Wednesday night from 9:00PM to 11:00PM. The company recently completed an initial public offering of its common stock which is listed on the Nasdaq National Market under the trading symbol "WPTE."

Brandgenuity LLC, a New York based licensing agency, has assisted the WPT in the negotiations and manages the WPT's strategic licensing program. For more information on World Poker Tour licenses, contact Brandgenuity at 212-925-0730 or email info@brand-genuity.com.