World Poker Tour Website Relaunched

LOS ANGELES – (PRESS RELEASE) -- WPT Enterprises, Inc. (Nasdaq: WPTE), the creator of the World Poker Tour(R) (WPT), today unveiled its redesigned WorldPokerTour.com website and online store. The WPT's growing fan base and poker players worldwide can now experience and purchase everything WPT-related with a couple of mouse clicks.

With its sharp new look, WorldPokerTour.com offers everything from upcoming TV schedules and satellite/live tournament information to complete tournament recaps and comprehensive WPT player career winnings. Fans can also expect to see exclusive professional poker player biographies of Doyle Brunson, Phil Hellmuth Jr., John Juanda, Jennifer Harmon, Antonio Esfandiari, Gus Hansen and many more.

"The re-launch of our appealing and user friendly worldpokertour.com site and store is only the first step in an aggressive overall internet strategy with more exciting new initiatives to be announced in the months to come," said Steve Lipscomb, CEO and founder of WPT Enterprises, Inc. "The internet is a key media for poker players worldwide and WPTE plans to leverage our brand and capture this market."

The new online store offers a wider range of products, with a new and improved process for ordering, fulfillment and customer service. Fans and poker players alike can purchase the World Poker Tour on DVD, WPT Collector Chip Sets, WPT Jewelry, WPT Video Games and much more. The WPT webstore is the best place for fans to find WPT branded products gathered together in one place!

"Today is a critical first step in the process of broadening our overall internet strategy," said David Wang, Vice President of WPT Enterprises' Internet Group. "Our internet goal is to bring together poker players worldwide by leveraging our brand and creating diverse offerings."

The World Poker Tour, which reinvented poker as a televised spectator sport, airs tournaments filmed at leading casinos from Paris to Las Vegas, and will begin the broadcast of its fourth season in March 2006. Airing every Wednesday night in the U.S. at 9 p.m. ET/PT on The Travel Channel, the WPT is the highest-rated series in the network's history. World Poker Tour is now seen in 120 countries and territories worldwide.