World Series of Poker launches e-commerce platform

(PRESS RELEASE) -- World Series of Poker, the world's most prestigious professional poker league, and MMAG Group Inc., a leader in product development and branding, have today announced the launch of SHOP.WSOP.com. This new e-commerce platform is your source for the exclusive licensed merchandise and apparel of The World Series of Poker.

The site, featuring a diverse range of products, including fitted hats, limited edition clothing and high quality merchandise such as custom poker sets, will also be featuring great giveaways and experiences for the poker enthusiast. The initial launch giveaway will be two spectator tickets to the final tournament table, where you will be sitting directly in view of the ESPN cameras. Check back often, as this is just the first of many great giveaways for the poker fan inside us all.

Shop.wsop.com includes a simple, user-friendly layout, enhanced content and an engaging mobile experience. With additional features such as the Poker blog, Social Media integration and the Loyalty Rewards program, SHOP.WSOP.com allows for greater interaction with the brand.

"We are pleased to announce the launch of this new platform and merchandise associated with it. World Series of Poker is an internationally recognized and respected brand, and we look forward to building an e-commerce platform to match with the guidance of MMAG Inc," said WSOP Executive Director Ty Stewart.