WPT to Introduce Progressive Platforms, Content

LOS ANGELES, California – (PRESS RELEASE) -- World Poker Tour Enterprises, Inc. (Nasdaq: WPTE) announced today that it will attend MIPCOM, the global tradeshow for content creation, production and distribution, in Cannes, France, from October 9 - 13, 2006. As the global leader in poker entertainment and the company behind the worldwide poker television boom, WPTE will offer new sponsorship, licensing and programming opportunities for 2007.

To foster increasing worldwide penetration, the WPTE aims to build its international partnerships via joint-ventures, local programming, merchandising, and other strategic alliances. WPTE will showcase at MIPCOM the World Poker Tour Season IV, the flagship show in poker television. Executives will also present the premiere season of the ground-breaking Professional Poker Tour(TM) (PPT), which is currently airing on the Travel Channel in the United States.

"We look forward to leveraging a premiere tradeshow like MIPCOM to strengthen relationships and create opportunities to further expand poker throughout the globe," said Gary MacKinney, WPTE Executive Director of International Distribution. "The WORLD POKER TOUR will continue to add international stops while exploring locally-produced televised tournaments in key markets."

WPT programming currently airs in 154 countries, including Spain, Canada and Philippines. It also recently inked pacts with Kanal 5 in Sweden, Macau Cable in Macau and MediaCorp in Singapore.

"When the WPT made its television debut five years ago, it incited a national poker phenomenon that continues to escalate," said Robyn Moder, Executive Vice President of WPTE. "As the WPTE begins to roll-out its international formats, we hope to use our excellent and well-seasoned production experience to help our international partners create for their audiences compelling poker programming of the same magnitude."