Media Buying and Planning Tweets (Powered By Twitter)

Retailers are increasingly creating the reviews, demos and creator videos that have traditionally helped affiliate publishers attract shoppers. But there’s a difference: retailer content sells its products. Independent affiliate content should help shoppers choose between them. https://t.co/RL2K5VaDFZ

There’s nothing better than hearing that a partnership is making a difference. We’re proud to collaborate with Makeberry Affiliates who highlight the reliability, creativity and collaboration they’ve experienced working with Affiverse. #Affiverse #AffiliateMarketing https://t.co/H2UkqBZilE

Australia has proposed a “My Feed, My Way” option, allowing users to choose between recommended content or a feed limited to accounts they follow. For creators, that could change how new audiences discover content, products and affiliate offers. https://t.co/ziiAop4BhC

Is affiliate marketing still too focused on the sale? Lee-Ann sat down with Alex and Vlad where they discussed that real value comes from understanding what a brand needs, creating opportunities for growth, and building relationships that deliver results over time. Catch up👇 https://t.co/QZVgHCKkS9

What’s the best way for affiliate managers to use AI? Michael Cole, CMO at Everflow, highlights the real opportunity could be using AI to solve those small, frustrating problems that are unique to your day-to-day work. Catch the insights to this episode below 👇 #Affiverse #AI https://t.co/ExOs9y9fpC

Instagram is updating its approach to profiles built around synthetic people. Accounts that don’t clearly identify AI-generated personalities may see reduced recommendation reach, alongside a new “AI-generated profile” label. Learn more via the link below 👇 https://t.co/Otsr6QD6Kw

Hoka is turning runners’ Strava activity into digital billboard creative across New York City through its Run Your City challenge. The campaign combines community participation, creators, paid social and out-of-home advertising. Check it out in detail below 👇 #Affiverse https://t.co/dgHYZczdVY

Nearly half of surveyed parents say they’re using AI to research products, compare prices and find discounts this back-to-school season. AI is becoming part of the discovery journey but the surveys don’t directly prove that AI recommendations are driving purchases. Read more 👇 https://t.co/lDRxMx5X7M

AI can optimise campaigns. Tune in to the Affiliate Marketing Podcast with Lee-Ann and Andrei Blosh from PropellerAds, and learn how AI is becoming a powerful tool for advertisers but why preparation, creativity, and human decisions still determine success. Register below 👇 https://t.co/1JsX2HwN6v

AI can help run affiliate programs. Tautvydas Vasiliauskas, Head of Marketing at FirstPromoter, shares how the bigger opportunity is giving teams more time to focus on what AI can’t replace: building real relationships with partners. Catch up to this episode below 👇 https://t.co/Ras53dnvzH

Could AI really replace the human behind the work? Michael Cole, CMO at Everflow, highlights that AI can create content, ideas and outputs but deciding whether they’re actually good still takes human judgment. 👉 Catch the insights at affiversemedia.com! #Affiverse #AI https://t.co/axdxMcbo9j

Catch up to the latest episode of the Affiliate Marketing Podcast where Lee-Ann Johnstone and Tautvydas Vasiliauskas, Head of Marketing at FirstPromoter, talk about how AI is lowering the barrier for affiliate fraud and why businesses need stronger partner checks. https://t.co/YbhpALqM97

Does Google’s AI Search opt-out give publishers enough control? The European Commission is asking publishers how they view Google’s new option to exclude content from generative AI Search features. The question is: will publishers use it, and what will influence that decision? https://t.co/9MT3O4VIQX

YouTube is testing a shopping model where creators select the product they want to recommend, while the platform determines which eligible local retailer's offer appears to each viewer. This could change how creators, merchants and affiliate programs think about attribution. https://t.co/mMtC8OW6VD

What if event success is about more than meetings? N1 Partners and RexLab took a closer look at audience behaviour during iGB L!VE 2026, going beyond traditional event metrics. The aim? Understanding how visitors interacted with the brand throughout their journey. https://t.co/HwwUDtbDgn