Since 1991, HS Brands Global has delivered mystery shopping, guest experience measurement, and loss prevention programs for the casino and gaming industry. Licensed in Nevada and trusted by Hard Rock, Mohegan Sun, and Graton Resort & Casino, we give casino leadership a unified view of the guest experience across every revenue touchpoint — gaming floor, cage, player's club, F&B, hotel, valet, and high-limit rooms — connecting guest experience, compliance, and loss prevention to reveal hidden costs and missed loyalty revenue. In the age of AI, we pair AI-assisted analysis with trained, casino-specific evaluators to protect the human interactions that drive player loyalty and turn data into insight that changes field behavior, not just reports.

Advertising, Marketing and Sales > Marketing > Mystery Shopping > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Human Resources > Customer Service > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Advertising, Marketing and Sales > Marketing > Market Research > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Human Resources > Incentives and Awards > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Human Resources > Mystery Shopping > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Human Resources > Training, General > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Advertising, Marketing and Sales > Marketing > Consulting > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Management > Consulting > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Human Resources > Customer Service > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Human Resources > Training, Customer Service > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.
Administration and Finance > Human Resources > Training, Consulting > Mystery Shopping and Gaming Evaluations
HS Brands Global is a Nevada-licensed casino mystery shopping and guest experience company serving casinos, tribal gaming, and integrated resorts for 30+ years — trusted by leading casinos including Hard Rock, Mohegan Sun, and Graton Resort & Casino. Our casino mystery shopping programs measure the full guest journey across every revenue touchpoint: gaming floor, cage, slots and table games, player's club, F&B, hotel, valet, and high-limit rooms. Evaluators are trained specifically for gaming environments, with reporting built for coaching and compliance. Services include CX assessments, ID and age-verification and responsible-gaming compliance, bar spotting, player rewards and loyalty evaluations, and loss prevention — scalable from a single property to multi-site portfolios.

Headquarters
4055 Spencer St. Suite #102 Las Vegas, Nevada 89119
Toll Free:	(800) 723-1150  ext. 114
Fax:	(800) 647-8570
Website:	hsbrands.com
Facebook:	www.facebook.com/HSBrands
Linkedin:	www.linkedin.com/company/hsbrands
Instagram:	www.instagram.com/hsbglobal/
Youtube:	www.youtube.com/@hsbrands6969
Twitter:	x.com/HSBrands
Email:	info@hsbrands.com
Upper Management:	Mr. Tommy Mills, Chief Executive Officer
	tom.mills@hsbrands.com
Sales:	Mr. Michael Mills, Vice President of North American Sales
	michael.mills@hsbrands.com
HS Brands Global - Las Vegas HQ
4055 Spencer St. Suite 102 Las Vegas, Nevada 89119
Toll Free:	(800) 723-1150  ext. 114
Website:	hsbrands.com/global-presence/
Upper Management:	Mr. Tommy Mills, CEO
	tom.mills@hsbrands.com

Additional Information
Date Established:	February, 1991