Innovation Group, The

The Innovation Group is the premier provider of consulting and management services for the gaming, hospitality, leisure, and entertainment industries. For over 20 years, The Innovation Group has worked with private and public clients in operations, development, and banking, including more than 100 Native American Indian and First Nations Tribes in over 25 States and Provinces throughout North America. Our inventive, forward-looking staff of professionals is known throughout the industry for the accuracy of our market forecasts and our timely response to client needs. Among our core services, we provide feasibility studies; market assessments; strategic and financial planning; operations and marketing advisory services; economic impact and diversification studies; legislative and government advisory services; litigation and expert witness services; iGaming strategy/research; and digital marketing, customer survey, and data analytics needs in new technologies including online gaming and sports betting.
Products and Services
Advertising, Marketing and Sales > Marketing > Market Research > Market Analysis & Feasibility
Our strategic analysis and insightful advice empowers clients to make prudent economic, financial, social, and political decisions throughout every stage of project development. Our contributions include: Demand and revenue forecasts for new and expanded hotel, casino and leisure properties or mixed-use or integrated resorts; Local and Tourist market visitation potential across gaming and non-gaming market segments; Unique feasibility for amenities including hotels, arenas and theaters, theme parks, restaurants, spas, retail and other uses; Demand validation for gaming license applications/RFP’s and investor due diligence; Statewide and regional forecasting for private and government planning purposes; Branding and brand impact analysis; Assessments of competition and market share potential
Administration and Finance > Finance & Accounting > Consulting > Financial Analysis
Our experience in this area has led to the most complete global database of performance comparables, allowing for the industry’s most accurate forecasts of departmental and property performance. Our contributions include: Pro forma financial statements (income statement, balance sheet, and cash flow statement); Return on investment (total enterprise value, cash-on-cash return, EBITDA multiple); Financial benchmarking analysis
Miscellaneous > Miscellaneous > Consulting > Strategic Business Planning
Our experts assist in strategy implementation, formulating actions, evaluating progress, and adjusting the organization's vision in response to the competitive landscape and market dynamics. Our services include: Business plan creation for gaming and other leisure assets; Adaptation plans for increased market competition RFP management and production; Portfolio strategies for gaming companies, Tribal enterprises and private equity firms; Brand deployment strategies
Advertising, Marketing and Sales > Marketing > Market Research and Development > Marketing & Operations Analysis
For over two decades, we have created and revised strategic marketing plans for US and international gaming operators, effectively addressing the monumental shift in how properties attract and communicate with guests. We also provide industry-leading expertise in asset management, performance assessment, and determining business optimization strategies with our clients. Our Strategic Marketing Planning contributions include: Competitive assessment; Database analysis and loyalty programs; Social and other media effectiveness; Market segmentation analysis. | Our Operations Planning & Analysis contributions include: Operating budget review and analysis; Operating and labor efficiency analysis and optimization; Operational benchmarking analysis; Assessment of management effectiveness; On-going asset management
Miscellaneous > Miscellaneous > Consulting > Gameday Experience
Gameday Experience is a first-of-its-kind service offering developed for stadium and arena operators to evaluate and improve the place, the program, and the fan experience. Our comprehensive approach involves careful analysis of the offerings and experiences of these venues in combination with fan-based customer research to create lasting impacts for teams and fans alike. In this process, The Innovation Group creates a 360-degree view of game day, the venue, and the fans, using the following tools: Competitive Analysis; Focus Groups; Quantitative Surveys; Capital Improvements; Business Plan Enhancements & Financial Analysis; Data Analysis; Stakeholder Summit; Comprehensive Report & Recommendations
Administration and Finance > Finance & Accounting > Feasibility Studies > Economic, Social & Community Impact
The Innovation Group helps gaming operators, Native American Indian Tribes, state and local governments and foreign nations assess and understand the economic, social and community impact of new or expanding projects. Our contributions include: Economic Impact Studies; Job creation forecasts; Host Community Impact Cost Estimates and Analysis; Assistance in negotiation of Community Cost mitigation strategies; Social Impact Analysis and Review
Administration and Finance > Legal Services & Licensing > Expert Testimony > Legislative & Regulatory Support
We have served U.S. states and cities as well as foreign governments in developing demand and economic development-based criteria for establishing licensing distribution, and advised decision makers regarding the appropriate gaming tax rates and level of exclusivity required to maximize private capital investments. Our contributions include: Gaming Platform Development; Gaming Tax and Incentive Planning; Legislative and Regulatory Documentation
Administration and Finance > Finance & Accounting > Development: Indian Gaming > Tribal Services & Diversification Strategies
We have managed diverse new build and expansion projects for more than 125 gaming Tribes, viewing every aspect of gaming from the perspective of the Tribe as well as from those communities surrounding their developments. Our contributions include: Feasibility Analysis for Tribal casinos, hotels and amenities; Specialized amenity assessments for RV Parks, fuel stations and truck stops on Tribal land; Pro forma and financial analysis; Underwriting document support financing efforts for new development and renovations; Tribal economic and employment and community impact assessments; Business and marketing planning support including negotiating support; Branding strategies for Tribal properties; Tribal government relations and support in the planning and development process; Diversification strategies for the use of free cash flow generated from Tribal operations including on and off reservation improvements
Administration and Finance > Finance & Accounting > Due Diligence > Site Analysis & Project Development
Offered through our affiliate, Innovation Project Development. Innovation Project Development (IPD) helps owners make prudent and timely decisions, allowing them to get projects open and operating with tight adherence to budget and schedule. Our contributions include: Project & Process Management; FF&E and Purchasing; Owner Representative Services; Facility Expansion Analysis & Planning; Facility Development
Administration and Finance > Finance & Accounting > Banking > Finance & Investment Banking
Provided by our affiliate, Innovation Capital. Innovation Capital is a leading boutique investment bank dedicated to representing mid-market clients in the gaming, leisure, restaurant and retail industries. Our contributions include: Mergers & Acquisitions; Corporate Finance & Capital Raising; Financial Restructurings & Recapitalizations; Valuations & Fairness Opinions
Miscellaneous > Miscellaneous > Other > Real Estate Management Services
Provided by our affiliate, Innovation Real Estate Management Services. Innovation Real Estate Management Services is a focused property management and real estate services firm dedicated to the acquisition and management of all residential properties for absentee homeowners, lessors, family estates, and investors. We are experts in high-end real estate asset management and have the experience and resources to provide high-touch quality maintenance and advisory services. PROPERTY MANAGEMENT SERVICES: Residential & Vacation Property Management; Rental Property Management; Family & Estate Owned Real Estate Assets; Concierge & Hospitality Services; Project Management; Performance Reviews | CORE MARKETS: U.S. Urban & Vacation Destinations; Caribbean; Mexico; Central America
Online Gaming > Marketing > Consulting > iGaming & Emerging Technologies
We provide survey research related to iGaming, iGaming revenue projections, and both strategic and specific advisory services to commercial and tribal operators looking to enter this new and critical gaming market. Our contributions include: Regulatory & Policy Review; Market Research & Analytics; Market Entry; Marketing Strategies; Lotteries; New technology assessments; Skilled and semi-skilled games marketing and revenue potential; Gaming Floor Optimization
Headquarters
9200 E. Mineral Ave.
Suite 100
Centennial, Colorado 80112
 
Phone: (303) 798-7711
Fax: (303) 798-7171
Website: theinnovationgroup.com
Email: info@theinnovationgroup.com
 
Upper Management:  Mr. Michael Soll, President
msoll@theinnovationgroup.com

Dr. Thomas Zitt Ph.D., Executive Vice President
tzitt@theinnovationgroup.com

Mr. Michael Zhu, SVP, International Operations Planning & Analysis
mzhu@theinnovationgroup.com

Dr. Brian Wyman, SVP, Operations & Data Analytics
bwyman@theinnovationgroup.com

Mr. Michael Vanaskie, SVP, Development & Economic Analysis
mvanaskie@theinnovationgroup.com

Other:  Mrs. Marie Casias, Manager, Marketing & Administration
mcasias@theinnovationgroup.com

Denver Office
9200 E. Mineral Ave.
Suite 100
Centennial, Colorado 80112
 
Phone: (303) 798-7711
Fax: (303) 798-7171
Website: www.theinnovationgroup.com
 
Las Vegas Branch
8400 W. Sunset Rd.
Suite 300
Las Vegas, Nevada 89113
 
Phone: (702) 852-1150
Fax: (303) 798-7171
Website: www.theinnovationgroup.com
 
New Orleans Office
400 N. Peters St.
Suite 200
New Orleans, Louisiana 70130
 
Phone: (504) 523-0888
Fax: (504) 523-0899
Website: www.theinnovationgroup.com
 
Orlando Office
213 W. Comstock Ave.
Suite 105
Winter Park, Florida 32789
 
Phone: (407) 702-6648
Fax: (407) 775-2907
Website: www.theinnovationgroup.com
 
News Articles
Wyman named partner at The Innovation Group
2 Oct 2019
Current Senior Vice President Brian Wyman oversees the firm's sports betting practice and established The Innovation Group's Las Vegas office, which he will continue to lead.
Sports betting now legal in Puerto Rico
29 Jul 2019
Governor Ricardo Rosselló Nevares signed a bill to allow betting on sports, electronic games and fantasy contests for the first time on the island.
Puerto Rico governor introduces sports betting legislation
1 Apr 2019
Gov. Ricardo Rosselló's legislation includes a reorganization with a new public policy in favor of gambling.
ELG 40 Under 40 announced
8 Oct 2018
Emerging Leaders of Gaming and Global Gaming Business magazine announced the 2018-19 class, which recognizes gaming industry professionals under the age of 40 already making significant impacts on the casino industry.
Lessons learned from Japan Gaming Congress and G2E Asia
21 May 2018
Over the last two weeks, The Innovation Group joined gaming industry stakeholders in Tokyo and Macau for what has become an annual pilgrimage to uncover the latest in Asia.
More News »
Additional Information
Date Established: July, 1999
Tradeshow Attendance
Global Gaming Expo (G2E) 2015
28 Sep 2015 - 1 Oct 2015
Booth 3918

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